Company: CGL
Department: Marketing and Communications
Employment Type: Permanent Full-Time
Work Model: Hybrid
Language: English is required, French is an asset
Additional Information: This/these role(s) is/are currently vacant
The Opportunity:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.
Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.
Reporting to the Manager, Integrated Marketing, the Marketing Consultant (Commercial \& Farm portfolio) is responsible for leading cross-functional marketing teams in the development of annual marketing plans and programs specific to Commercial and Farm. This role oversees end-to-end development of marketing support materials and programs, directs creative and copy development and works to ensure production and distribution functions are seamless for programs.
How you will create impact:
- Recommend, plan, write and manage the strategy and execution of marketing campaigns and materials which include but are not limited to external media campaigns, digital marketing (email, social media, digital and video content), print collateral, product sales support marketing materials, sales promotion, product launches, etc. Identify potential cross sell and prospecting opportunities to explore through marketing programs.
- Lead the creative development of sales enablement and external facing support materials including suggesting alternative solutions to communication, design, and production issues.
- Work closely with internal partners and external agencies to build/refresh essential assets including key messaging, creative concepts, and sales support marketing materials.
- Continually review marketing programs under his/her purview to ensure we are delivering the appropriate suite of programs to our business partners in the most effective distribution channels
- Analyze and report on the results of marketing campaigns/programs//sales support initiatives
- Manage budgets allocated to the execution of marketing/sales support initiatives.
- Participate in strategic planning activities as a member of planning teams and anticipate, recommend and execute communication activity to support team objectives.
- Establish, nurture, and enhance effective cross functional relationships across teams that include business stakeholders, Sales, Brand, Communications, Digital, Legal, Compliance, and more, ensuring that commitments are met and that we are mutually investing in success.
How you will succeed:
- You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
- You are well organized and detailed oriented and use a variety of tools and processes to track, manage and share information across stakeholders.
- You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions and proactively propose solutions.
- You have strong communication skills to clearly convey messages and explore diverse points of view.
- You build trusting relationships and provide guidance to support the development of colleagues.
To join our team:
- Five (5) to seven (7) years' experience in a marketing communication function.
- Proven ability to execute multi-media marketing programs utilizing a variety of tactics and channels, including external media campaigns, paid search, social, video, web, email marketing, sales collateral, sales support materials, etc.
- University degree (marketing, digital marketing, product marketing, communications, business or related field).
- Previous experience in a integrated marketing role in the insurance sector would be considered an asset.
- Superior writing and communication skills.
- Ability to manage through impact and influence.
- Excellent relationship management and interpersonal skills.
- Skills in project management, marketing and communications strategic planning, organizing and consensus building. Negotiating and budgeting skills required.
- Ability to work effectively with external agencies and suppliers to successfully manage delivery of work on-time and on-budget.
- Knowledge of the print production process and digital marketing.
- Strong analytical skills to effectively review campaign metrics against objectives with ability to recommend timely options for pivoting as required.
- Able to challenge the status quo through continually reviewing programs and tactics to ensure they meet the strategic needs of the business.
What's in it for you?
- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community. In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.
