Director, Brand & Product Marketing

Jooble • Toronto, Ontario, Canada • 14h ago

Your Mission

Developing clear, compelling messaging frameworks that resonate across lifecycle touchpoints (email, social, web, retail, paid media)
Crafting positioning that bridges the emotional with the practical --- why this matters, what makes it different, and how this is communicated
Acting as the connective tissue between brand, creative, comms, product, and retail teams
Turning customer data and insights into action, in partnership with internal analysts
Orchestrating product storytelling for both new launches and iterative improvements
Aligning senior stakeholders around messaging strategies and launch plans
Driving work that's as strategic as it is hands-on

What You Bring

A polished presence --- you can take a room, lead a conversation, and build instant credibility
A knack for shaping narratives that feel both smart and human
Experience owning messaging across multi-channel consumer campaigns
A strong grasp of consumer-focused marketing (ideally in tech, wellness, retail, or CPG)
A comfort with cross-functional leadership --- you know how to wrangle alignment without creating friction
Past work in agency or in-house creative teams is a major plus

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