MTY Group is looking for a Marketing Manager
About us
EXCELLENCE. DEDICATION. INNOVATION.
These three principles have made MTY Food Group inc. one of the largest franchisors in Canada's restaurant industry.
MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 40 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.
By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavors of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.
Reporting to the Director of Marketing, the Marketing Manager will play an integral role in the planning and execution of marketing activities for Villa Madina, Cultures, and BOWLD powered by Cultures.
What we offer
- 3 weeks vacation
- 5 mobile days
- Flexibility to work from home
- Employee Profit Sharing Plan with matching employer contributions
- Monthly company wide recognition awards with quarterly and yearly winners
- Casual business attire workplace
- Standard or extensive company health and dental plans
- Health spending account and Wellness spending account
- Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching
- 2000$ reimbursement for professional designation costs or continuing education
Key Responsibilities
- Accountable for proactive development and growth of our digital presence.
- Oversee the development, management, and execution of digital media including social media, influencers, paid media, and SEO.
- Drive consistency across digital platforms including social media channels, email marketing, web, and mobile apps.
- Build our brand loyalty programs to be a core sales driving tool.
- Assist in planning and executing programs to build our loyalty database and achieve key growth targets.
- Gather and analyze sales, menu mix, and competitor data to improve sales and profitability. Report regularly on results and create buy in with franchisees at the store level.
- Manage, grow \& optimize e-commerce platforms including leading external relationships with loyalty and 3rd party partners.
- Contribute to the development of strategic initiatives and annual marketing plans.
- Lead the execution of national promotions across all instore and digital channels.
- Marketing agency management and planning
- Support our franchisees by planning and executing local store marketing.
- Ad fund administrative support including invoicing and purchase order processing.
About you
- Pro-active and takes initiative, leveraging and learning from the successes and challenges of each project/campaign
- A problem solver, using both data and creative thinking
- Excellent project management skills and can effectively manage multiple priorities with a strong attention to detail
- Very strong English communication skills, both verbal and written
- On the pulse of social and digital trends
Requirements
- Post-secondary degree in Marketing or Business and a minimum of 3-5 years of relevant marketing experience
- Experience working in the food industry or franchise environment an asset
- Experience managing digital/social marketing campaigns including SEO. Experience with Google Ads and Google Analytics considered a strong asset.
- Bilingual (French, written and verbal) a strong asset
- Strong working knowledge of Microsoft Office
- Valid driver's license and reliable access to a vehicle -- strong asset
Please note that any job offer will be conditional upon a background check, including a criminal record check
