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Health \& wellbeing resources and programs
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Paid vacation, personal, and sick days for work-life balance
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Competitive compensation and benefits packages
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Work-life balance in a hybrid environment with at least 3 days in office
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Career growth and development opportunities
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Opportunities to contribute to community causes
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Work with diverse team members in an inclusive and collaborative environment
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Develop and execute marketing strategies to grow brand awareness and customer acquisition and retention, aligned with QFG's mission, vision, and values.
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Collaborate with the Chief Marketing Officer and Chief Operating Officer to align marketing strategies with our overall business objectives and growth initiatives.
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Strategically position future bank branding to align with QFG's master brand to ensure consistent brand voice and communication across all platforms
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Ensure our value proposition and messaging differentiates the product/service in the marketplace, to resonate with the target customers, and support QFG's broader vision and objectives.
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Oversee digital marketing strategies, ensuring that our online presence is optimized for engagement, conversion, and client retention.
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Monitor key marketing performance metrics, optimizing strategies to improve return on investment (ROI) and ensure alignment with business growth objectives.
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Drive client experience initiatives across all channels, ensuring that interactions are seamless, client-focused, and aligned with QFG's service standards.
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Plan, coordinate and manage third party distribution networks (broker, advisors, etc.) events, communication portals and promotional inventory.
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Ensure that all marketing activities comply with regulatory requirements, collaborating with the Compliance and Risk Management teams to mitigate any potential risks.
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Cultivate a culture of continuous innovation and collaboration encouraging experimentation and creativity to drive growth and market differentiation.
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Manage the marketing budget effectively, allocating resources strategically to optimize ROI and maximize campaign impact.
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Stay informed about emerging marketing technologies and trends, incorporating innovative solutions into marketing strategies to enhance effectiveness.
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Analyze marketing campaign performance using data-driven insights, continuously refining strategies based on results and customer feedback.
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Cultivate strong relationships with key stakeholders, and collaborate with the cross-functional marketing team, journey and mission teams, and the technology group to ensure marketing efforts are cohesive and well-integrated across all channels.
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Provide strategic guidance and mentorship to direct reports, promoting their growth and development.
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Bachelor's degree in marketing, business administration, or a related field.
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Experience and knowledge of the broker and/or retail financial services in banking and mortgage industries.
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15 years of progressive experience in marketing, with at least 10 years in a leadership role.
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Proven track record of developing and implementing successful B2C and B2B2C marketing strategies that have significantly contributed to business growth.
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Proven ability to set annual and quarterly plans and prioritize team projects and workload.
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Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
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Exceptional strategic thinking, analytical, and problem-solving abilities.
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Proficient in analyzing data to derive actionable insights, leveraging data to inform decisions, optimize campaigns, and demonstrate the impact of marketing initiatives on business outcomes.
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Deep expertise in multi channel marketing, lead generation, and customer lifecycle management.
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Solid understanding of the intricacies of the digital landscape and ability to seamlessly integrate various marketing channels to create cohesive, effective campaigns that resonate with target audiences
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Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
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Excellent communication and presentation skills, both written and verbal, with the ability to effectively articulate marketing strategies to stakeholders at all levels.
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Exceptional leadership skills, with a track record of inspiring and managing high-performing teams and building strong relationships across all levels of the organization.
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Passion for innovation and a willingness to embrace new marketing approaches.
