At RATESDOTCA, our Performance Marketing department offers a unique opportunity to grow your career in an innovative and collaborative environment. By joining our team, you'll work with cutting-edge AI technology to craft marketing strategies that make a real impact. You'll be part of a dynamic group recognized for its excellence in digital marketing, driving measurable results that contribute significantly to our success. With ample opportunities for professional development and a culture that values creativity and teamwork, you'll have the chance to expand your skills and advance your career while being at the forefront of industry innovation. Be a part of our journey to push the boundaries of what's possible in digital marketing.
Role Overview:
As the Performance Marketing Manager, you will be at the forefront of crafting and executing strategies that propel our growth and enhance our digital footprint. Your role will be pivotal in optimizing our marketing initiatives to achieve outstanding ROI and connect with our target audience effectively. You will also be responsible for guiding our media agency to ensure seamless alignment with our objectives.
Key Responsibilities:
- Innovative Strategy Development: Create and implement forward-thinking performance marketing strategies that resonate with our business objectives.
- Cutting-edge Campaign Management: Lead and manage digital campaigns across leading platforms, ensuring they are impactful and reach the right audience.
- Agency Collaboration: Work closely with our media agency to guarantee that all campaigns are executed with precision and align perfectly with our strategic goals.
- Data-Driven Optimization: Use data analytics to continuously refine and enhance campaign performance for maximum impact and efficiency.
- Cross-Functional Collaboration: Partner with creative, product, and analytics teams to ensure integrated strategies and successful campaign outcomes.
- Budget Stewardship: Strategically manage marketing budgets to ensure cost-effectiveness and maximum ROI.
- Insightful Reporting: Deliver compelling performance reports to stakeholders, showcasing key metrics and actionable insights.
Required Skills and Qualifications:
- Experience: Demonstrated success in performance marketing or digital marketing roles.
- Technical Expertise: Proficiency in PPC, SEO, and analytics tools such as Google Analytics and SEMrush.
- Analytical Acumen: Superior analytical and problem-solving skills, with a keen ability to make data-driven decisions.
- Effective Communication: Exceptional written and verbal communication skills, capable of translating complex concepts into clear, impactful messages.
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Detail Orientation: Meticulous attention to detail and accuracy in a dynamic, fast-paced environment.
At RATESDOTCA, we're not just a workplace; we're a community of passionate individuals who believe in pushing boundaries and making a difference. As a member of our team, you'll be part of a dynamic community that values creativity, diversity, and continuous learning. We are looking for an individual who will share our energy and enthusiasm about helping Canadians make better money decisions. Join us and let's create something extraordinary together!
The compensation package consists of a competitive salary, benefits, and incentive bonus. Check out the primary brands that we work on here: https://corporate.rates.ca/#brand-snippet-ratesdotca
Life @ RATESDOTCA is fun for everyone. Our perks:
- You get your Birthday off!
- Work from home flexibility - Hybrid Model (3 office days per week - Tuesday, Wednesday, Thursday)
- 4 weeks of 'Work from Anywhere Program' every year
- Full employer-paid benefits
- RRSP Matching Program
- Annual holiday festivities, free lunches, and so much more
- Employee satisfaction survey to voice your opinion on working at RATESDOTCA Group Ltd.
- Free access to LinkedIn Learning
- Lounge and games room - ping-pong, foosball, and more!
RATESDOTCA Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability, or any other legally protected categories such as sexual orientation. We believe that diversity, equity, and inclusion are critical to our mission - creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.
We are committed to working with and providing reasonable accommodations to candidates and employees with physical or mental disabilities. If you require accommodation to search for a job opening or to complete any part of the application or hiring process, please send an email to work@rates.ca.
