Digital Media Manager
Contract: 12 months potential extension/conversion
Rate: $30-37/hr benefits
Hybrid: 4 days on-site - Brampton (potential for Toronto)
Required Skills \& Experience
• 4 years in Canadian client-base media planning, account, or campaign management (CPG or Retail experience is an asset)
• Experience in client services type environment -- leading end to end account support
• Experience with GOOGLE SUITE Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, social media, etc.
• Strong grasp of marketing and media products in the marketplace
• Thorough understanding of marketing, creative, planning, ad ops
• Prior project management experience w. the ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure,
• Bachelor's degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising (Flex to unrelated degree/diploma if over 4 years of experience)
Job Description
Insight Global is seeking a trusted strategic advisor for our large retail enterprise client - the Manager, Media Strategy, will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes. You will specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.
Key Responsibilities:
• Campaign and Media Planning: Lead annual and campaign planning for brand partners, translating marketing objectives into media strategies.
• Collaboration: Partner with various teams to develop programs, manage campaigns, and provide optimization recommendations.
• Financial Management: Handle forecasting, budget tracking, contracting, and billing resolutions.
• Execution \& Reporting: Oversee campaign execution, creative asset trafficking, and performance analysis.
• Continuous Improvement: Evaluate media across key metrics, identify process optimizations, and implement changes.
Core Competencies:
• Media Tactics \& Planning: Proficient in digital and traditional media tactics, identifying KPIs, and planning short- and long-term media strategies.
• Problem-Solving \& Analysis: Strong problem-solving skills, conducting fact-based analysis, and making reasoned judgments.
• Execution \& Organization: Ensures tactics remain on brand, manages multiple projects, and operate effectively in fast-paced environments.
• Communication \& Collaboration: Excellent communication skills, team-oriented, and passionate about collaboration.
