Description: About us: Your opportunity: Your responsibilities will include:
- Planning and developing an integrated multi-channel (stories, messages, social posts, promotional copy, event materials, and emails/e-newsletters) communications strategy independently
- Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas
- Developing and implementing communication plans that support strategic objectives
- Conducting detailed data analysis to inform management decision making
- Determining work priorities based on knowledge of deadlines
- Creating and/or editing original, published content and materials
- Conducting interviews with individuals for University publication
- Proofreading and fact-checking content
Essential Qualifications:
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Bachelor's Degree (communications, journalism, English, etc); or acceptable combination of equivalent experience.
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Minimum five years experience in a content marketing environment - agency or internal inhouse team.
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Experience in writing and copy-editing; demonstrating that writing is clear, captivating and original.
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Experience using a CMS and directly publishing content to websites as well as building and preparing stories for publishing.
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The successful candidate will have demonstrated, through a portfolio of samples, professional-level writing ability with respect to style, organization and structure, rhetoric, appropriateness to subject, and breadth of subject matter.
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Great storyteller who can help us convey U of T's incredible impact on society in ways that drive greater interest, engagement and support for our mission.
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Ability to demonstrate a strong command of both short- and long-form copy by providing and portfolio of samples that exemplifies a broad range of expertise across web, video scripts, social media, and advertising content.
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A solid understanding of brand positioning, the creative process, and the importance of a content marketing strategy.
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Ability to manage multiple priorities and time effectively against competing deadlines.
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Strong presentation skills with experience pitching creative ideas succinctly.
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Understanding techniques and optimization of online content. Microsoft Office suite (Mac or PC-based) is required.
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Broad familiarity with web-based research tools for content development is essential.
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Knowledge of Microsoft Office suite, familiarity with Adobe Creative Suite, project management systems, file sharing platforms.
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Insightful
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Multi-tasker
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Organized
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Resourceful
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Team player
Diversity Statement
University of Toronto
