Introduction Your role and responsibilities
- Lead the Canada Marketing team to drive marketing outcomes and objectives that will deliver marketing contribution to pipeline and revenue targets across the Technology and Consulting businesses.
- Lead the planning, interlock and execution of field marketing, ecosystem and events activities designed to deliver Canada markets pipe and revenue targets, by brand and by client segments.
- Guide the team to translate business objectives and priorities into actionable demand outcomes across the funnel, test, and land execution as well as evaluate and reflect on KPI achievement and course correction.
- Understand how to assess business performance, inclusive of pipeline build and revenue attainment to target across brand portfolios, and client segments in Canada.
- Direct the work of overall multi-program plans across team members to drive tangible and quantifiable results with omnichannel journeys (events, campaigns, digital, etc.) and comms.
- Actively coach the team on pipeline analysis and all elements of business acumen e.g. data analysis, marketing reporting, strategic thinking, pipeline and revenue reports, etc. to demonstrate the skills required to be a trusted partner to business sales leaders.
- Inspire the team to create innovative ways to progress pipeline and work across teams to create and execute progression-oriented programs and campaigns.
- Manage scope, goals, prioritization, resources, and stakeholders effectively to deliver plans and programs on time and ensure measurable outcomes.
- Collaborate with geo colleagues, to ensure integrated alignment on comms and marketing strategy.
- Measure, analyze, and report on the impact of comms and marketing programs and activities for IBM Canada
Required education Preferred education Required technical and professional expertise Required Experience and Skills
- Data-driven leader and strategic thinker able to apply marketing practices across audiences, industries and brands.
- Ability to develop and execute comprehensive demand generation and strategies to drive revenue growth
- Ability to build and maintain relationships with key stakeholders, including sales, marketing, and product teams
- Excellent project management and organizational skills
- Strong leadership and inclusive collaboration skills
- Strong written and verbal communication skills
Job Title Employment type Position type Professional Company Shift
IBM
