Director, Marketing Communications.
Director, Marketing Communications,
Director, Marketing Communications Director, Marketing Communications
In order to be considered for this role, you will possess the following:
- Experience in traditional Marketing \& Communications methods, including Customer Marketing, learned and delivered in fast-paced, entrepreneurial organizations
- Proven leadership skills showing the ability to recruit, mentor, coach and develop highly engaged employees
- Strong understanding of marketing in the consumer finance category, with insights into the challenges Canadians face with the burden of debt, financial literacy, and financial wellness
- Effective communication, presentation, and influencing skills with stakeholders across all levels
- A data-backed and results-driven mindset, adept at analyzing results, finding insights and creating action plans
- Proven success with developing and implementing brand strategies, including strategic planning, communications planning and end-to-end campaign development
- You have experience developing and managing ad campaigns \& content strategies across all platforms in a fast-paced and highly analytical environment
- Proven success in leading and developing customer marketing strategies that drive higher customer engagement, reduce churn and support the overall customer experience
- You are passionate about the evolving marketing landscape and have a strong knowledge and understanding of current trends in various marketing, communications and social media platforms and bring a test and learn mindset to the team
- Solid understanding of strategic marketing and brand reputation policies, practices and principles and experience leading communications and public relations
- Strong strategic thinker, with a curious and creative mindset, always looking to test, learn and optimize for greater results
- Experience with Cause Marketing would be an asset
