Make-A-Wish Canada Internship Program
WHAT'S IN IT FOR YOU?
- Meaningful opportunities to make a difference in the lives of children with critical illnesses within your community and across Canada
- Hands-on project experience in real-time and a deep understanding of the non-profit sector
- An inclusive \& collaborative team environment where you feel valued and inspired
WHERE YOU COME IN Mass Marketing Intern
Toronto (North York)
What You Will Do Donor Stewardship \& Story
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Review and analyze existing materials in the journey to identify gaps, outdated information, or areas for improvement. Review emails, letters, videos, and other materials and verify that messages are clear, engaging, and up-to-date, and identify any gaps.
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Provide recommendations for refreshing or enhancing stories to better align with donor interests and motivations.
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Work with our Communications team to identify new stories/content to leverage for donor stewardship, including newsletters and key moments (Father's Day, Back to School, etc.)
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Help design and build the Summer Supporter Survey in SurveyMonkey, ensuring the questions are clear, engaging, and easy to answer.
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Collaborate with the team to refine the survey questions, ensuring they align with our organization's tone and goals.
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Test the survey on both desktop and mobile devices to confirm functionality and clarity.
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Assist in scheduling and distributing the survey to supporters through email or other channels.
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Monitor survey responses, flag any issues, and provide insights to help improve donor engagement.
Direct Mail Fundraising
- Complete an audit of the integrated direct mail landscape.
- Research trends and best practices in the direct mail industry, focusing on innovations and strategies used in both nonprofit organizations.
- Analyze how organizations are adapting to current challenges, such as postal delays, increased costs, and competition from digital channels.
- Compile examples of successful direct mail campaigns.
- Identify opportunities for our organization to enhance our direct mail program, including potential areas for cost savings or increased impact.
- Present findings to the team, offering actionable recommendations to improve our direct mail strategy and align with industry standards.
What You Bring
- Education in communications, marketing, public relations, or a related field (or working towards).
- Current student or a recent graduate.
- Some related experience is preferred.
- Must be between 18 and 30 years of age (requirement of Canada Summer Jobs funding).
- Must be a Canadian citizen, permanent resident, or refugee to whom refugee protection has been conferred under the Immigration and Refugee Protection Act (requirement of Canada Summer Jobs funding).
- Excellent writing, editing, and proofreading skills.
- Strong interest in nonprofit communications and brand management.
- Innovative, creative, resourceful self-starter; you enjoy challenging yourself.
- A clear Criminal Background Check will be required.
YOUR WORK ENVIRONMENT
- Hybrid work environment, requiring working in the office 2 days per week and working from a home office 3 days per week.
Physical/Mental Effort
- Work with multiple demands and changing/overlapping priorities.
How To Apply
Our Commitment to IDEA
Recruitment process
About Make-a-wish® Canada
JOIN OUR ONLINE COMMUNITY
