Sailun Tire Americas -- Digital Marketing Coordinator (Contract until end of 2025)
(This is a hybrid role)
Position Reporting To -- VP, Marketing and Market Intelligence with a dotted line to Senior Marketing Manager.
Sailun Tire Americas (STA) is looking for a hands-on, detail-oriented Digital Marketing Coordinator to support our growing marketing team. This role will manage digital channels across North America, helping drive B2B \& B2C awareness and engagement through paid and organic tactics. You will work collaborate with internal team members and external partners to ensure our digital presence stays aligned with strategy and performance goals.
What You'll Do
- Manage and optimize Google and Meta (Facebook/Instagram) ad campaigns
- Maintain and update STA websites, including content, imagery, and page builds
- Coordinate with external web developers to improve SEO and technical performance
- Monitor website health, including speed, mobile responsiveness, and error resolution
- Build and maintain digital reporting dashboards (i.e. Looker Studio)
- Track and report on key digital metrics such as traffic, conversions, and campaign performance
- Set up and manage UTM parameters and analytics tracking (GA4)
- Stay informed on digital trends and competitors
Core Competencies
- Strong attention to detail and hands-on execution across digital channels
- Proficient in key platforms including Google Ads, Meta Business Suite, and email marketing tools
- Data-driven with a focus on continuous optimization and performance improvement
- Clear and confident communicator, especially when collaborating with cross-functional teams and external partners
- Experience with project management tools (e.g., Monday.com, Asana, ClickUp) is preferred; familiarity is an asset
- Collaborative, adaptable, and proactive in a fast-paced environment
- Knowledge of digital best practices and performance standards across ads, websites, and SEO
Your Background
- A Bachelor's degree or post-graduate degree in Business or Marketing
- 2--4 years in digital marketing, ideally in B2B, automotive, or retail
- Experience managing Google Ads and Meta Business Suite campaigns
- Comfortable working in WordPress (or similar CMS)
- Familiar with GA4, Google Search Console, and SEO tools like SEMrush or UberSuggest
- Strong attention to detail and ability to manage multiple projects
- Collaborative mindset and strong communication skills
- Results-driven and proactive in suggesting innovative ideas
Travel
- Up to 10% of travel -- Majority in USA and Canada
