Working for PHD Canada
PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.
Some additional benefits you get by being part of PHD include:
- Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.
- Events organised by the social committee throughout the year
- Big Hugs - PHD's very own CSR initiative driven by our people and their passions for the greater good
- Access to industry events
- Discounted Gym membership
- Flex Health benefits
- OMG mentorship program
For further information on PHD culture, please visit or Instagram/phdcanada to see what we are about.
Purpose of the role:
The Media Buyer Audio \& Video will be responsible for planning, negotiating, and executing media buys for TV, Radio, and Connected TV (CTV) campaigns for assigned clients.
The role includes mentoring support staff, and working closely with internal teams such as Media Planning. In addition, this role is responsible for implementing and interpreting analytics, measurement, and tracking of campaigns. The successful candidate will have a proven track record of success in Broadcast media \& experience/exposure with digital media channels.
The Role \& Expectations
Reporting
- Contribute to the development of reporting and insight generation to help drive results, communicating directly to client and client team.
- Conduct accurate data processing, analysis, interpreting results and making actionable recommendations.
- Responsible for managing client specific reporting for the purpose of quality control and budget management.
Communication \& Collaboration:
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Participate in developing the analytics and broadcast capabilities within the agency and with existing clients.
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Regular interaction with department team members.
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Liaise with internal PHD departments (e.g. Traffic, Accounting, and Portfolio Management) as well as PHD vendors.
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Keeping apprised of the media landscape changes and analyzing and sharing thoughtful recommendations with internal stakeholders and clients alike
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Comfortable with presenting strategic recommendations to senior stakeholders and clients
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Assist in the training and development of junior staff, including proofreading all communication, data entry and documents to ensure accuracy and quality.
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Accountability:
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Work with broadcast \& digital leads, data leads and strategic leads to ensure PHD's quality standards are adhered to across the board.
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Identify and develop tactical opportunities that meet client and corporate objectives through actionable insights derived from analytics.
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A strong understanding of corporate agreements, preferred discounting, and procurement-related objectives
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Apply various quantitative methods to analyse and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.
Financial Management:
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Work closely with the Media Coordinator to solve invoice discrepancies.
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Manage broadcast and digital reporting to flag any potential issues with budget, variances versus contracts.
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Manage and be accountable for all financial aspects of campaigns
Expected Behavioral Attitude
In his/her mandate, the Account Manger demonstrates the following skills:
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Leadership, initiative and entrepreneurial spirit
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Positivity, passion and determination
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Spirit of collaboration and teamwork
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Ownership of responsibilities and accountability
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Good stress management, responsiveness and adaptability
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Good management of emotions and intentions
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Effective management of priorities
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Organizational skills and rigor
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Creativity and sense of innovation
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Interpersonal skills
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Negotiation skills
Core Competencies
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Must be motivated, detail oriented, a good communicator, comfortable with following direction and able to produce a high quality of work to short deadlines
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Excellent verbal and written communication skills
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Strong mathematical and analytical skills required
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Good organizational and time-management skills a must
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Strong work ethic and ability to multi-task several projects
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Leadership/team building and mentoring capabilities
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Strategic ability (Insight)
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Creative thinker
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Solid media evaluation skills
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Professionalism
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Excellent presentation skills
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Excellent communication skills
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Problem solving ability
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Sound judgment
Key Qualifications
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University education in marketing, communication or other relevant related fields.
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Outstanding record of academic and professional achievement with 2-3 years' business experience in online and offline planning or buying experience with a strong understanding of digital media analytics
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Experience with Infosys, DDS and Prisma Digital Management systems
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Highly proficient in MS Office Suite, with emphasis on MS Excel.
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Experience with Google Analytics and third-party ad-servers (e.g. Google Campaign Manager). \& experience with other digital solutions (Omniture, WebTrends, Social Media monitoring) a bonus.
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Knowledge of evaluation of marketing ROI, conversion funnel analysis and optimization
PHD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
