Marketing and Brand LeadJob Title: Marketing \& Brand LeadLocation: RemoteJob Type: Full-time
Compensation range: $80-$110 annually
Join us as webuild a barrier-free digital future for Indigenous peoples across Canada. We are driven to prioritize Indigenous community impact, invest in your growth and development, and grow our business via sustainable value measured in generations. Since 2014, we've been the leaders of Indigenous digital voting technology, supporting election events for
First Nations and Métis communities throughout Canada. In 2021 we took on Status Card Renewal, providing a high customer satisfaction experience with our technology. Now we're modernizing payment and identity solutions, designed with culturally-appropriate and collaborative methods.
And we won't stop there. The Role: Marketing \& Brand LeadWe are seeking a strategic Marketing \& Brand Lead to join our Innovation \& Growth team. In this role, you will be responsible for developing and executing marketing strategies that authentically represent OneFeather's mission while driving adoption of our solutions across Indigenous communities.
You will lead our brand development, oversee product marketing initiatives, and ensure our communications consistently reflect Indigenous values. What you'll do:Product Marketing and Positioning:Develop clear product narratives and positioning that resonate with Indigenous Nations and peoples
Create and execute compelling go-to-market strategies for our solutions and offerings
Lead product launch communications and marketing campaigns
Establish frameworks for measuring marketing impact
Work cross-functionally to ensure effective positioning while maintaining trust
Brand Development and Communications:Build and protect OneFeather's brand identity and corporate narrative
Oversee content strategy and thought leadership initiatives
Manage communications across diverse stakeholder groups
Develop crisis communication and issues management protocols
Ensure consistent brand voice across all channels
Strategic Marketing Leadership:Guide marketing strategy and execution across the organization
Develop data-driven marketing programs that respect Indigenous values
Establish marketing best practices and build scalable capabilities
Manage marketing resources and budget effectively
Coordinate marketing initiatives across product and service offerings
Required Qualifications:7 years of marketing experience with demonstrated leadership abilities
Strong track record in product marketing and brand development
Experience developing and executing comprehensive marketing strategies
Excellent written and verbal communication skills
Deep understanding of digital product marketing
Experience working with Indigenous communities or organizations
Proven ability to build and maintain stakeholder relationships
Strong analytical and strategic thinking capabilities
Preferred Qualifications:Experience marketing technology products or digital services
Understanding of Indigenous governance and protocols
Background in B2C, B2B, and B2G marketing
Experience with crisis communications and issues management
Deep understanding of or willingness to learn Indigenous perspectives
Skills \& Abilities:Strong leadership and team collaboration capabilities
Excellence in strategic planning and execution
Ability to communicate complex ideas clearly and effectively
Strong project management and organizational skills
Data-driven approach to marketing measurement
Cultural sensitivity and awareness
Adaptability and innovative thinking
Ability to build consensus across diverse stakeholder groups
Preference may be given to well-qualified candidates who identify as Indigenous (First Nations, Métis, Inuit, or of Aboriginal descent).Wages will be commensurate with skills, education, and experience.We value wellbeing, and therefore, your ability to be your best self at work and at home. That's why we believe in remote work. We know our future top talent will be highly engaged, enthusiastic, diverse, and found anywhere in Canada.Competition Closes When Position Filled
