Junior Planner - Strategy & Planning

Zeno Group • Toronto, Ontario, Canada • 14h ago

Responsibilities

Conduct secondary research by analyzing data to support strategy, and provide guidance to senior Planners on which key insights should inform the narrative
Consult on primary research initiatives ensuring methodologies match research objectives
Use a research-driven approach to develop the right questions, be an aggregator, and help Zeno stand out at the table
Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper conclusions
Develop trends forecasts and landscape analysis reports across a variety of industries and clients
Identify key trends to help teams stay on top of audience behaviors, social movements, and cultural themes
Provide fresh perspective on audience and cultural trends as needed for existing clients and teams during planning cycles and opportunistically
Keep up to date with innovative work across industries
Interact and participate in presentations to Zeno teams and clients at a moment's notice

Qualifications \& Skills

3 years' experience in a planning role at an advertising, digital, integrated marketing, or PR agency (or equivalent experience in planning, insights and analysis)
Experience developing, conducting and analyzing primary and secondary research (including focus groups, surveys, personas, among others), and developing concise, focused, compelling research and briefing decks for Creative and Account teams
Ability to explore the intersection of culture, brands, and audiences from new angles and provide guidance on deeper insights that should inform strategy
Excellent research skills a willingness to learn new platforms and tools -- both primary and secondary, with a focus on secondary
Strong writing skills -- can write with clarity, focus, and creativity
Confident presenter, ability to articulate smart and sometimes complex solutions in a straightforward and clear manner to a variety of internal and external audiences
Familiarity with agency planning models and capabilities
Understands role that PR and social media play in the overall communications marketing mix

About You

Fearless: Pushes for creative thinking; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties, and viewpoints
Innate curiosity about the human condition
Self-described culture vulture and/or data geek
Ability to work independently and juggle multiple projects/clients
Collaborative spirit
Someone who is hungry and wants to be part of an ambitious team that deeply explores and addresses business challenges and opportunities from a distinctly human standpoint

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