Job Title: Communications Specialist
Duration : 12 months (Extension, Conversion Possible)
Location : Toronto, Ontario
Work Type: Hybrid ( In office 2 days a week )
Pay Range: $33 - $40/hr
Job Responsibilities:On a typical workday, you are expected to:
- Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
- Consumer Insights and Trends: Leverage market research, interpret consumer information and trends for your business, and apply to marketing plans, including creative and media briefs.
- Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
- Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and, where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate the effectiveness of in-market activity - PIR (including recommendations). Telling our Story - able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
- Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers "white space" (unmet needs). Influences product development with innovative and creative ideas from inside and outside our client.
- Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
- Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
- Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end-to-end customer journeys and support the business to deliver the brand through customer experience.
Must Have:
- Marketing experience in email (primary)
- Marketing strategies experience
- Marketing / Media Agency management experience
- Digital experience - Websites \& emails
- How to write an agency brief
- Business partner management
- Marketing experience in well-known established Canadian companies with tenure longer than 1 year (preferably avoid candidates who have jumped around from contract to contract)
Nice to Have
- Banking experience
- Telecommunications experience
DISQUALIFIERS - Is there any information/experience on a candidate's resume that would disqualify them from consideration for this position? No Canadian marketing experience
About The Company:
- The top 10 banks in Canada and North America offer comprehensive financial solutions. Providing retail, commercial, wealth management, and wholesale banking services, we help clients thrive in today's evolving market.
About GTT
- GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation's largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!
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