What You'll Do:
Drive Our Strategy \& Tell Our Story:
- Be the driving force behind our marketing strategy-promote businesses, facilitate powerful connections, and act as a vital link to our members.
- Craft captivating ad copy, social media content, email campaigns, press releases, and long-form editorial pieces that get noticed and inspire action.
- Work your magic with media relations-build lasting relationships with influencers, journalists, and industry publications across Canada.
- Develop and manage media contra-agreements and an editorial calendar, ensuring we stay on top of trends and maximize every marketing opportunity.
Create Campaigns That Convert \& Connect:
- Design innovative customer journey maps and tailor social media strategies that engage our audience at every touchpoint.
- Lead marketing campaigns that focus on ROI, utilizing data to guide, tweak, and perfect every tactic.
- Use your strategic thinking to implement promotional tactics that speak to both our members and the other audiences we support.
Lead, Inspire \& Manage Your Team:
- Be the mentor and tactical guide for your team, leading them with energy and purpose while ensuring their growth and success.
- Own the marketing process from start to finish-set the pace, ensure deadlines are met, and oversee flawless implementation.
- Collaborate with cross-functional teams and external agencies to ensure smooth execution and meet marketing objectives.
Master Digital \& Analytics:
- Own email marketing campaigns, optimize digital ads, and track performance with Google Analytics to ensure every campaign hits the mark.
- Own the update of content on our website and app to keep it fresh, engaging, and optimized for both members and new visitors.
- Stay ahead of digital trends and harness the latest marketing tech to give us an edge.
Who You Are:
- Detail-Oriented: You obsess over the little things to ensure every piece of marketing is flawless.
- Strategic: You're a big-picture thinker who connects the dots between marketing tactics and business goals.
- Organized: You juggle multiple projects without breaking a sweat.
- Emotionally Intelligent: You have a high level of self-awareness, lead with empathy, understand your team, and build strong relationships with members.
- Proactive: You see opportunities before they arise and jump on them.
- Creative Writer: You're a wordsmith who can turn an idea into captivating, actionable content that grabs attention.
- Member/Customer -Centric: You put the needs of our members at the heart of everything you do.
Skills \& Experience You Bring:
- Expertise in Constant Contact, Microsoft Office Suite (SharePoint, Word, Excel, PowerPoint), and Google Ad \& Analytics Suite.
- Proficiency in social media platforms (LinkedIn, Instagram, Facebook) and digital marketing tools.
- Experience with design or website content management systems? Nice to have, but not essential.
- Experience in data analytics tools to optimize marketing performance and drive results.
- Managing content on an application, working closely with the online marketing coordinator.
Sample Projects You'll Tackle:
- Yardstick Magazine: Manage the creative process-plan, write, and edit 4X per year to keep members engaged and informed.
- E-Blasts \& Social Content: Review and optimize weekly e-blasts and social media content to ensure we stay top of mind.
- Press Releases \& Advocacy Bulletins: Write and distribute press releases, manage media relationships, and develop contra agreements with media partners.
- Event \& Webinar Promotions: Drive registrations, ensure event sponsors are happy, and create buzz to make each event a success.
- Member Campaigns: Craft compelling copy for member advertising packages, website updates, and special projects like the annual report.
- Digital App Promotion: Lead a multi-touchpoint communication strategy to promote our digital app to our members.
What We're Looking For:
- A marketing maverick who is never content with the status quo and always looks for ways to innovate and improve.
- A ?Get $h*t Done? attitude who thrives in a high-energy environment and is ready to take on any challenge.
- A leader who puts the team first and leads with passion, enthusiasm, and courage.
Ready to Join Us?
If you're excited to drive marketing initiatives that create real connections, deliver measurable results, and help our members and businesses thrive, then we want to hear from you. Bring your expertise, creativity, and drive to our team, and let's make a difference together. Apply now by sending your resume, portfolio and salary expectations.
About Supply-Build Canada:
Supply-Build Canada is leading a stronger building materials industry through education, workforce development, member partnerships, and government advocacy. With over 135 years of history as an association, and deep roots in Western Canada, our members manufacture, distribute, and sell every material necessary to build Canada's homes and businesses.
