Value Proposition
- Collaborative work environment with highly engaged employees
- Market competitive compensation and benefits plan, including LTD \& Insurance
- DPSP match program
- Annual Employee Appreciation Week
- Paid vacation and personal days
- Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
- Career growth and training programs
- Open communication with Senior Leaders
- Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
- Employee referral program
- Education support programs
- Fitness subsidy
- Recognition programs
- Social activities
- And much more...
Job Summary
Core Job Responsibilities
- Strategic Leadership: Acts as the owner of the Value Proposition and Go-to-Market Approach for the Acute Care Channel in Canada.
- Brand Development: Drives awareness and engagement of the Medline Canada brand through tailored marketing strategies.
- Customer-Centric Focus: Leverages Customer Insights to align brand activities with the evolving needs of the Canadian healthcare market.
- Cross-functional Collaboration: Works closely with Sales and other internal stakeholders to ensure coordinated execution of marketing and brand initiatives.
- Campaign Execution: Manages and implements brand campaigns and communications that aim to:
- Strengthen brand credibility and differentiation
- Drive measurable sales impact
- Market Activation: Leads the activation of the Medline Programs and Strategies to drive customer penetration and support growth targets.
- Executes Annual Marketing Plans based on customer insights, including product launches, in collaboration with key internal stakeholders. This includes Roadmaps and Playbooks to drive sales enablement and customer activation activities.
- Aligns marketing initiatives with emerging business opportunities, applying a proactive and reactive strategy informed by a deep understanding of the GPO (Group Purchasing Organization) and SSO (Shared Services Organization) landscape when applicable, and RFP Strategy.
- Leads Go-to-Market (GtM) and Value Proposition strategies in Acute, ensuring alignment with Sales, Product, and Clinical stakeholders.
- Monitors market dynamics and aligns marketing strategies with overarching business objectives.
- Serves as the Marketing Channel Champion, advocating for channel needs and ensuring strategies are aligned with market demands.
- Facilitates cross-functional collaboration, hosting regular sales \& product management channel discussions to ensure alignment of programs, messaging, and tools with business goals.
- Maintains and enforces brand guidelines, ensuring brand consistency across all projects and communication channels.
- Coordinates marketing deliverables for annual events including tradeshows, customer presentations, publications, internal conferences, and channel-specific activities in collaboration with the event lead at Medline.
- Ensures consistent brand messaging across all media, working closely with the marketing team to align efforts across digital, print, events, and other platforms.
- Provides cross-functional support for broader marketing initiatives and team projects as needed.
- Develops and manages project budgets and timelines, ensuring efficient execution and alignment with strategic goals.
- Evaluates marketing performance through ROI analysis and campaign metrics to inform future initiatives.
Qualifications
- 3 to 5 years in a Marketing management role
- Degree in Business or Marketing, or equivalent experience
- Experience in the Canadian Acute Care market is an asset
- Experience within the tendering and RFP process and GPO landscape is an asset
- Experience in Healthcare or a related field in a Marketing and Brand Managing capacity
- Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
- Experience in managing, creating, leading integrated marketing campaigns
- Experience in managing creative and digital agencies
- Experience in delivering and leveraging data-driven business analytics and developing business insights
- Past Healthcare Marketing experience, particularly in a hospital market, is advantageous
- RFP process understanding is beneficial
- Strategic thinking with strong market dynamics acumen
- Strong project management in fast-paced environments
- Data-driven decision making
- Expertise in Microsoft Office Suite (Excel, Access, PowerPoint, Word, Outlook, Project)
- Bilingual -- English and French (asset)
- Leadership \& Collaboration:
- Ambassador for Medline CARES culture
- Builds trusting relationships and collaborates cross-functionally
- Leads with a customer-first mindset
- Fosters a culture of excellence and accountability
- Drives continuous improvement and innovation
- Communication Skills:
- Strong presenter with ability to engage audiences
- Team-oriented with ability to unify around common goals
About Medline Canada
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