About TAAC Group:
TAAC Group is a leading art product and service retailer dedicated to promoting and celebrating the world of visual arts. We are committed to fostering creativity and connecting art enthusiasts with exceptional pieces of art. At TAAC Group, we believe in the power of art to inspire, transform, and enrich lives.
We are passionate about what we do and look for individuals with their passion, curiosity, and genuine helpfulness to join us. We offer unique experiences in a fun, positive, and creative environment.
Job Overview
We seek a highly motivated and creative Digital Marketing Coordinator to join our growing team. The ideal candidate should be passionate about digital marketing and possess a strong understanding of various online channels and strategies. This role will play a key part in executing and optimizing our digital marketing efforts to drive brand awareness, customer engagement, and business growth.
Responsibilities:
•Assist in the development and implementation of digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
•Coordinate and execute digital marketing campaigns, ensuring they are delivered on time and within budget.
•Assist in managing and updating website content, ensuring accuracy, consistency, and SEO optimization.
•Create engaging and compelling content for various digital platforms, including blog posts, social media updates, email newsletters, and website copy.
•Manage the company's social media presence, including content planning, scheduling, community engagement, and performance tracking.
•Assist in the development and execution of email marketing campaigns, including list segmentation, email design, flow optimization, and performance analysis.
•Monitor and analyze campaign performance using various analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations for optimization.
•Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
•Manage and optimize paid advertising campaigns (e.g., Meta Ads, social media advertising) to maximize ROI.
•Stay up to date with the latest digital marketing trends, technologies, and best practices.
•Collaborate with cross-functional teams, including sales, design, and product, to ensure marketing efforts align with overall business objectives.
•Manage relationships with external vendors and agencies as needed.
Qualifications:
• Bachelor's Degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in various digital marketing tools and platforms, including:
o Google Analytics
o Search Engine Optimization (SEO)
o Search Engine Marketing (SEM)
o Social Media Management Platforms
o Email Marketing Platforms (e.g., Klaviyo, Mailchimp, HubSpot)
o Content Management Systems (CMS)
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Creativity and a passion for developing innovative marketing campaigns.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
Preferred Skills:
• Experience with graphic design tools (e.g., Adobe Photoshop, Canva).
• Basic knowledge of HTML and CSS.
• Experience with video editing.
Deadline: 30th May, 2025
