Benefits:
Bonus based on performance
Competitive salary
Dental insurance
Flexible schedule
Opportunity for advancement
Paid time off
Training & development
We’re seeking a dynamic, results-driven Director of Operations to lead and elevate performance across the GTA region of Crunch Canada. This is a newly created role to support our growth in Toronto. This is a high-impact leadership role, ideal for someone with a passion for operational excellence, team development, and creating outstanding member experiences. The Director of Operations will drive strategy, ensure consistent execution of company initiatives, and serve as a key partner in achieving organizational goals. If you're an inspiring leader who thrives in a fast-paced environment and has a proven track record of delivering results, we want to hear from you.
Core Responsibilities
Operational Leadership
Lead day-to-day operations across multiple clubs to ensure efficiency, service excellence, and compliance with all brand standards.
Partner with club managers to create high-performing, service-oriented teams that deliver exceptional member experiences.
Align regional operations with company goals through strategic planning, KPI tracking, and continuous process improvements.
Conduct regular site visits to support, coach, and assess club operations and staff performance.
Financial Performance & Accountability
Develop, manage, and analyze club budgets to ensure profitability and operational efficiency.
Monitor P&L statements, drive cost control strategies, and identify revenue opportunities without compromising service quality.
Collaborate with sales and marketing teams to drive growth, enhance retention, and achieve membership and revenue targets.
People & Culture Leadership
Recruit, mentor, and retain top-tier talent, fostering a culture of excellence, accountability, and team collaboration.
Conduct performance evaluations, set development plans, and provide continuous feedback to empower team success.
Build strong, engaged teams across all departments including front desk, fitness, sales, and group exercise.
Member Experience & Retention
Champion a member-first culture by implementing retention strategies, resolving escalated concerns, and creating loyalty-building programs.
Plan and execute member engagement initiatives, events, and promotional activities that build community and drive satisfaction.
Strategic Growth & Innovation
Identify emerging trends and translate them into new programs, services, and operational enhancements.
Support cross-functional teams to execute marketing campaigns and regional promotions that grow brand awareness and membership.
Leverage competitive insights and member feedback to inform strategic decision-making.
Health, Safety & Compliance
Ensure all locations operate in full compliance with local, state, and federal regulations, as well as industry best practices.
Conduct regular safety audits, maintain staff certifications, and reinforce a safe, inclusive, and welcoming environment for all.
Qualifications & Competencies
5+ years of multi-unit management experience, ideally in the fitness, hospitality, or service industries.
Strong financial acumen with experience managing P&L, budgets, and revenue-driving initiatives.
Exceptional leadership, communication, and team-building skills.
Proven ability to implement operational improvements and exceed performance targets.
Passion for fitness, wellness, and creating inspiring member experiences.
Willingness to travel regionally as needed.
Why Join Us?
At Crunch, we’re more than a gym—we’re a community. As Director of Operations, you’ll play a pivotal role in shaping our culture, developing future leaders, and delivering a best-in-class fitness experience. If you’re ready to make a meaningful impact and grow with one of the most recognizable names in fitness, apply today.
We Also Offer:
· A flexible work schedule that supports your work/life harmony
· Competitive compensation that includes 100% employer paid health and dental benefits
· Free Crunch Fitness Membership for yourself and a guest
· A very fun and engaging work environment that is unmatched!
· Paid vacation and wellness days
