Why Showpass?
At Showpass, we’re redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.
We’re a company built on experiences, not just for our customers, but for our team. We move fast, think big, and empower our team to make decisions. Here, you’ll have the freedom to lead, the support to grow and the opportunity to make a real impact.
We’re looking for a creative, data-savvy marketer to lead B2B marketing efforts.
Role: B2B Marketing Specialist
Location: Calgary (Open to remote candidates)
What you’ll do:
Creative Account-Based Marketing (ABM)
Build and run personalized, high-impact campaigns targeting high-value accounts (>$1M GTD)
Develop customized content using outreach tools that reflect the unique needs of event organizers
Leverage data to design segmented plays for various event verticals
Innovative Campaigns
Create and launch non-traditional, buzzworthy campaigns that are unique to the ticketing and event industry
Launch non-traditional demand generation plays that grab attention and drive results
Pipeline Ownership
Drive high-quality sales opportunities through marketing efforts
Tools & Reporting
Manage and enhance the marketing tech stack with a focus on Salesforce integration, lead scoring algorithms, multi-touch attribution models, and performance tracking
Build and maintain real-time dashboards to measure funnel efficiency, and support data-driven decision-making
Sales & CS Partnership
Lead outreach experiments, nurture tracks, and industry-specific pitch materials
Work with CS on event upsell/cross-sell opportunities and work with sales on account strategy
Support sales enablement with assets, decks, and inbound/outbound sequences as needed
You'll thrive in this role if you:
Have post post-secondary education in marketing or business
Have 5+ years in B2B marketing at a fast-growing SaaS company
Have experience in direct ABM ownership or demand generation role supporting enterprise/mid-market
Are familiar and comfortable with long sales cycles
Have a strong portfolio of creative campaigns that provided measurable results
Understand brand tone and aesthetic alignment with creative teams
Have a focus on ROI, customer acquisition cost (CAC), and pipeline impact
Have excellent communication skills and enjoy working with other creative minds
Have a passion for live events and have worked in the events industry (this is a bonus)
Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.
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