ICO - Customer Content Manager - Senior Manager ROLE SUMMARY An exciting role to own and lead the development of brand content for Paxlovid across International Markets to drive HCP & HR Patient engagement, competitive differentiation and communication. This is a key role in the implementation of our marketing model. ICO regional content catalyst taking Global content to provide relevant, timely, brand and customer specific content by collaborating with Publicis / CMO Utilize insights, data and needs to ensure the ICO acts as a ‘content engine’ for colleagues and drives 70% reuse Enable local markets in having access to relevant, timely and modular content that is of real value to the customers Define measurement framework and support tracking of use/performance of content ROLE RESPONSIBILITIES Identify content needs: Understand brand priorities, customer needs across countries and act on insights across the customer journey Understand the marketing strategy and customer segmentation to enable the creation of content Lead efforts to develop innovative and integrated content flow to build proficiency in customer experience Produce Relevant Modular Content from Global core material: Provide modular re-usable content in different formats that can be easily and swiftly used/combined, requiring only translation and adaptation for local regulatory needs in country. Ensure goal of >70% content reuse is met. Ensure that all content is clearly linked to customer segments / persona defined by global/regional marketing strategy Lead the adaptation of the global core content package. Lead the production of derivative contents mapped across different channels and customer segments Scope of Content Areas – Brand Level, Unbranded / Disease Awareness, Above brand media to support customer awareness both within and outside of BU, general interest content by HCP specialty area, Patient Stories adaptable for local markets Partner with MLR for timely content approval Adapt and curate content in archives when applicable and relevant Be overall responsible for the project management of content creation Deliver Content: Deliver content through Adobe DAM Ensure timely delivery of content / pull through of execution, including a content release calendar Enable fast local implementation by providing source files, reference links, licensing and tagging, with associated GCMA numbers Partner with CoLab teams to enable fast localization and translation by countries with minimal adaptation Track Utilization of Content: Track campaign metrics and content utilization Embed foundational analytics capabilities to rapidly adjust engagement approach based on new insights Develop and execute on the strategy to improve content creation Identify and scale best practices QUALIFICATIONS Country marketing experience with demonstrated capability of utilizing scientific/clinical data, insights and HCP /Patient needs to build HCP & Patient content Ability to work with cross-functional teams and effectively lead by influence to implement strategies and tactics Ability to move fast in response to what is happening in external environment and differentiate vs competition Proven ability to proactively lead the thinking - connect, communicate, influence and persuade. Hands-on experience leading communication platforms, managing agencies and/or other related projects. Demonstrated strong analytical skills; ability to uncover insights, synthesize and evaluate information, draw conclusions and make recommendations Be a team player, be patient-obsessed and focused on Pfizer values: Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results. ORGANIZATIONAL RELATIONSHIPS ICO Brand Marketing Leads – Antivirals Growth Acceleration Lead - Antivirals ICO Customer Content Managers Global Brand Lead / HCP Lead / Patient Lead with Global Brand Teams Country Brand Leads Publicis, CMO „Breakthroughs that change patients’ lives“ - Unser klares Unternehmensziel ist es, Durchbrüche zu erreichen, die das Leben von PatienInnen verändern. Sie sind der Sinn unseres Tuns. 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Inklusion von Menschen mit Behinderungen Unser Anliegen ist es, allen Mitarbeitenden zu ermöglichen, dass Sie ihre Fähigkeiten und Kenntnisse voll einbringen und weiterentwickeln können. Wir sind stolz darauf, ein inklusiver Arbeitgeber zu sein, indem wir allen Bewerber:innen gleiche Chancen bieten. Wir ermutigen Sie, sich von Ihrer besten Seite zu zeigen, mit dem Wissen und dem Vertrauen, dass wir alle angemessenen Anpassungen vornehmen werden, um Ihre Bewerbung und Ihre zukünftige Karriere zu unterstützen. Ihre Reise mit Pfizer beginnt hier! Marketing and Market Research A career at Pfizer offers opportunity, ownership and impact. All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
