Amazon Advertising is one of Amazon’s fastest-growing and most profitable
businesses, driving discovery and sales through a collection of innovative
advertising products. Sponsored Products (SP), a core offering, leverages
innovative technology, including Generative AI (Gen AI) and Large Language
Models (LLMs), to help advertisers, retail vendors, and brand owners succeed. By
combining AI-powered solutions with data-driven insights, we enable advertisers
to meet their business objectives while enhancing the shopping experience for
millions of customers. The Targeting Team within Sponsored Products plays a
crucial role in enabling advertisers to reach more shoppers. Our mission is to
build state-of-the-art algorithms and AI systems that optimize targeting
precision and relevance, ultimately driving incremental sales for advertisers
and creating a better shopping experience for customers.
With billions of ad impressions, millions of clicks, and a foundation of
transformative technical innovations, we’re committed to pushing the boundaries
of advertising technology.
