As Senior Paid Search Strategist, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major international brand. You’ll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights, and deliver actionable performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.
Please note, you are not applying to an active job opening. We are always striving to build our network of talent and our needs are constantly changing. You will be added to our network of talent, and we will share relevant opportunities with you as they arise.
You Will:
Lead the ongoing development, implementation, and optimization of SEM strategy for a international brand with $1M+ budgets
Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings
Translate business goals to SEM platform activation strategies/tactics
Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
Clearly communicate paid search best practices and strategies, both internally and externally
Create and share search POVs and case studies across the agency
Develop consistent account processes and procedures
Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
Identify market and consumer trends, telling a story with search data
Run iterative testing strategies to drive incremental performance lifts
Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients
Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response
You Have:
4+ years of hands-on experience managing and optimizing paid search campaigns with large spends
Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies
Strong presentation and storytelling skills, with an emphasis on data visualization
High attention to detail
Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time
High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics, and Google Ads Editor)
Ability to react quickly, assess, and implement solutions
Excellent data analysis and problem-solving skills
Experience with Google Demand Gen, Performance Max
A passion for testing and learning and a proactive approach
Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
