VP, Marketing
Department: Marketing
Employment Type: Permanent
Location: Remote Canada
Description
We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter: doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a VP of Marketing to help us do just that.
As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You’ll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross-functional ties to Sales, RevOps, and Product.
As the VP of Marketing, you will:
Own and evolve the demand generation engine across inbound, performance, and content channels
Deploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impact
Drive marketing-sourced pipeline targets in partnership with RevOps and Sales
Lead marketing mix diversification: balancing SEO and content with paid, product-led, and partner-driven growth
Maintain full command of funnel performance metrics and growth levers
Forecast, report, and improve MQL-to-revenue performance with clarity and precision
Build and scale ABM programs for high-value enterprise and multi-location accounts
Partner with Sales on ICP refinement, messaging alignment, and account-based campaigns
Build out multi-touch attribution programs and sales enablement assets
Launch targeted campaigns that resonate across verticals and stages of the buying journey
Translate marketing insights into actionable plays that support quota attainment
Brand Awareness & Positioning
Lead top-of-funnel brand marketing strategy to grow awareness in our category
Oversee PR, thought leadership, and social campaigns that elevate company visibility
Collaborate with Product Marketing to launch features and tell differentiated product stories
Refine messaging to position our vertical SaaS platform with clarity and authority in the agency market
Anticipate and respond to evolving marketing trends, including AI’s impact on search and content
Test and scale emerging channels to complement core SEO and paid engines
Evaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performance
Ensure demand generation remains resilient and future-proof in a changing digital landscape
Lead and mentor a 15-person marketing team, including functional leads in growth, content, CRO, and design
Set clear goals and unify the team around pipeline and revenue outcomes
Foster a high-accountability, experimentation-forward culture
Represent marketing at the executive level and in meetings with confidence
Act as a close strategic partner to the CEO and senior leadership
Preferably Toronto-based, or willing to engage in meaningful onsite time with leadership and the team
What You'll Bring
10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership level
Proven track record scaling from ~$25M to $50M+ ARR in a growth-stage SaaS company
Deep expertise in inbound demand gen, paid performance, SEO/content, and brand marketing
Data-first mindset: comfortable making calls based on funnel data and CAC/LTV models
Experience building integrated GTM motions with Sales and Product Marketing
Inspiring team builder and mentor with a focus on results, impact, and cohesion
Why Join Us?
Be part of a high-growth SaaS success story with proven product-market fit and global reach
Own the marketing engine at a pivotal inflection point: build, expand, and define what’s next
Collaborate with an experienced leadership team and a talented, mission-driven company
Competitive compensation, meaningful equity, and strong benefits
