The Role
As the strategic owner of Neo’s Cashback Network, you will oversee the management, operations, and growth of our network of thousands of partners across Canada who support our cashback rewards – a core value proposition for our customers. This network is a key differentiator for our card products and a powerful engine for customer engagement. Your primary responsibility is to ensure its health, stability, automation and strategic expansion.
This is a pivotal leadership role responsible for defining and executing the growth roadmap for our merchant network. Externally, you will be the key point of contact for our largest partners – maintaining strong relationships to drive value. Internally, you will be the network’s lead advocate and owner, using data-driven insights to understand performance, automate processes for operational efficiencies and ensure the network is performing for both our customers and our partners.
This role requires a unique blend of operational excellence, sophisticated relationship management, strategic foresight and deep knowledge of large-scale B2C and B2B marketing. Your mission is to drive measurable ROI by leveraging the latest AI technology, automation, and marketing initiatives in conjunction with business priorities.
What you'll be doing:
Strategic Partner Success & Lifecycle Management: Own the entire partner lifecycle and growth strategy for the network, from acquisition to onboarding, activation and retention. You will identify and unlock new opportunities and markets to significantly expand our offering and reach.
Network Operations: Command the day-to-day operations of the network, from partner funding to offer configuration. Using data and CRM systems to monitor network health and operations.
Partner Performance Marketing: Own performance of marketing campaigns associated with our network partners, driving and reporting back on performance to the broader business and our partners.
Internal Advocacy & Investment: Act as the lead advocate for the network within Neo. Working closely with leadership, product, data, finance and marketing teams to operate, advance and champion the network.
Future Automation: Drive the long-term evolution of the network by identifying and implementing opportunities for automation to enhance efficiency and unlock scale. This includes exploring and potentially implementing AI agents as a key part of the future-state operating model to generate leads, nurture outreach and support account management operations.
Data & Systems Management: Become the subject matter expert on our internal platforms, including Salesforce for CRM and our internal account management platform (‘Control Centre’), ensuring operational excellence and data integrity.
Market Research & Competitive Analysis: Identify emerging trends, partner needs, and growth opportunities within the rewards and loyalty space and become an expert on rewards marketplaces.
Leadership and High Performance: You will lead and scale a high-performing growth team and be responsible for the mentorship, development and performance reporting of each individual.
Who we are looking for:
8-10+ years of demonstrated success managing a large-scale B2C network (e.g., marketplace, affiliate, loyalty) or overseeing Customer Success, Account Management, or Partner Operations for a B2B SaaS company is required.
Demonstrated knowledge of or experience with AI/ML concepts, workflow automation, or implementing AI agent models to generate leads and scale B2B operations.
Exceptional client-facing and communication skills, with proven experience building trust and managing relationships with senior-level executives.
Strong analytical and quantitative skills; you are highly comfortable using data to build forecasts, track KPIs like churn, adoption, and lifetime value, and creating compelling ROI narratives for partners.
A track record of navigating complex internal organizations, building consensus, and driving projects forward with multiple stakeholders.
Exceptional leadership and team-building capabilities, with a proven track record of recruiting, developing, and motivating high-performing teams.
You are a proactive problem-solver with an owner's mindset, comfortable with ambiguity and driven to create structure where it doesn't exist.
Nice-to-Haves:
Direct, hands-on experience with Salesforce (or a similar enterprise CRM).
Experience in FinTech, banking, loyalty programs, or affiliate marketing is a significant asset.
Working at Neo:
The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.
We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.
All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.
Apply with us:
We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.
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