Job Description What is the opportunity? The Cards Marketing team is seeking an experienced Senior Marketing Manager to manage, adapt and grow acquisition performance for the Credit Cards portfolio. This individual will champion performance marketing and support the affiliate channel for the Credit Cards business through an intimate understanding of digital channel performance, best in class marketing strategies, and proactive decision making. Striving to effectively invest each marketing dollar, this individual will leverage analytical decision making to design solutions that resonate and invoke action with prospective customers. We need a proven leader who is equally comfortable presenting to senior leaders, or diving into the details to ensure execution excellence of highly complex marketing programs. What will you do? Lead the development of strategic marketing plans to support the full spectrum of retail Credit Card products for RBC including Avion, ION, Cash Back, and Borrowing portfolios Work closely with partners to translate annual business objectives, and audience insights into go-to market strategies that position RBC as a leader in the credit card category and deliver upon desired results Understand and advocate for the portfolio’s unique needs and behaviours in the development of relevant offer strategies, communications strategies and channel marketing plans Continue to explore and spearhead new ways to identify and develop relevant creative that connects with potential clients and reach them in cost efficient channels Work closely with digital marketing partners to identify opportunities to integrate messaging and solutions to the shared customer segments to drive efficient acquisition What do you need to succeed? Must-have 7+ years marketing experience, preferably with experience in digital and social marketing Strategic marketing plan development and comfort influencing/presenting to large groups including senior leadership Demonstrated ability to formulate clear, testable hypotheses to address business challenges or opportunities, and work cross functionally to design experiments to validate them Analytical, detail oriented nature with experience using data to develop marketing insights, strategies and action Understanding of both programmatic media and experience with media planning & execution Experience in planning, executing and tracking multi-million dollar marketing budgets Creative eye combined with a keen eye for detail Strong relationship skills, and an ability to work effectively in a highly collaborative organization Nice-to-have FI experience an asset and/or experience in large matrix organizations Experience in affiliate marketing model and best practices Understanding of both Media planning/execution experience or understand A drive for performance and results from themselves and their team members Collaborative skills that works with partnerships to create more effective outcomes What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation Leaders who support your development through coaching and managing opportunities Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: HUMAN RESOURCES & BMCC Job Type: Regular Pay Type: Salaried Posted Date: 2025-08-01 Application Deadline: 2025-08-15 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
