Top 50 Best Workplaces™ 2024
Loyalty Marketing Analyst
Reports to: Loyalty Program Manager
Location: Vancouver, BC
Annual Salary: $63,000 - $68,000 based on experience
We are looking for an experienced Loyalty Marketing Analyst who is responsible for creating and executing data-driven strategies at every stage of the customer journey using data acquired through the platform. This role is also central to providing valuable consumer insights to inform decision-making across the Loyalty Team and the broader organization.
Key responsibilities include:
Responsible for executing loyalty strategy including offer creation, retention strategies, and efforts to increase member value
Act as the reporting and insight expert for the loyalty team by creating dashboards from disparate data sources and interpreting past results to shape future strategy
Leverage SQL, data visualization tools, and customer data platform systems to derive insights and strategies to increase member value
Analyst customer behavior, transaction data, and loyalty program performance to uncover growth opportunities
Utilize consumer insights to segment and personalize loyalty offers, including paid digital options
Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations
Manage and develop the loyalty offer calendar, including retention and campaign promotions
Ensure loyalty initiatives are integrated into broader marketing efforts
Collaborates cross functionally with IT, data teams, marketing and operations to flawlessly execute loyalty strategy
Generate actionable consumer insights through data analytics, surveys, and market research
continuously monitor industry trends and competitive insights to identify new opportunities and potential threats
Responsible for all communication channels related to COBS Club
Maintain and manage the COBS Club portal page, ensuring it remains updated with updated content and reports
Other projects and duties as assigned
What You Bring to the Table:
Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or related fields
Minimum 2 years experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing
Strong SQL, Power BI, and excel skills required
Effective communication skills
High degree of technological literacy
Experience creating and managing loyalty, CRM, and digital marketing strategies an asset
Strong project management skills in overseeing multiple projects and meeting tight deadlines
Excellent verbal and written communication skills
Knowledge of Retail and/or Franchising is an asset
What’s in it for You
Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!
A flexible work arrangement
Competitive salary, company bonus, and vacation plan
A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account
Paid sick, mental health, and personal leave days
Paid day for community service or volunteer opportunity
On-site gym facility
An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
High level of autonomy and responsibility
Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.
We are an equal opportunity employer and value diversity at our company.
About COBS Bread
With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.
COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.
Accessibility
Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
