Senior Account Manager

Mars United Commerce • Toronto, Canada • 6h ago

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. Retail media is one of the fastest growing media platforms. Mars United Commerce is a retail commerce partner that helps retailers monetize and connect brands to customers in a meaningful way. Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers. Why do we need you? Senior Account Managers are primarily responsible for managing a successful client relationship through an understanding of the client’s business, expectation management and ensuring campaign strategies and tactics deliver on the clients’ needs. The successful candidate will be comfortable bridging our Retail Media Network’s (RMN) portfolio of campaign tactics to deliver a comprehensive media strategy to the client. As the internal advocate for the client, the Senior Account Manager will be comfortable challenging the campaign and creative services team to ensure they are delivering the best strategy to accomplish client goals; be able to support Account Leadership in the communication of media plans and campaign performance to clients; and be able to assess the quality of the campaign delivery. PRIMARY RESPONSIBILITIES: Manage client communication and reporting– Current Campaigns Responsible for maintaining the day-to-day client relationship and communication Lead campaign meetings with clients Use analytics to build and present client reports to clients Demonstrate media performance value at the pre-sales, in-campaign, and post-sales stages Prepare for calls by understanding performance stories from campaign managers Set agendas, keep meeting on track, communicate action plans and call notes. Manage client expectations on campaign timing, creative approval process, and performance of campaign tactics Responsible for the successful delivery of projects and campaigns Proactively build client media plans by working with sales directors, campaign managers, and creative specialists. Project manage the successful delivery of campaigns Kick off creative services process and troubleshoot delays or challenges Track performance of campaigns to ensure success against client’s stated KPI’s Work with campaign managers to ensure campaigns are fully optimized Optimize the billing of client’s campaigns by working with the finance team Coordinate and participate in strategic client business reviews Solve troubled account challenges by working with account teams (sales, ad ops, creative) Present proactive new ideas and category trends to clients Identify opportunities to optimize sales, ad ops, and creative processes to ensure an efficient delivery of client campaigns Work with the production team to ensure the profitability of client campaigns Develop category plans and case studies to position top performing media plans per Category Ability to successfully manage Tier 1 accounts day to day, as the SME on the client and the end-to-end process Offers upsell opportunities where it makes sense via strategic insights and recommendations Participate in Account and POD growth planning Optimize Walmart Connect processes and efficiency Regular cadence of sharing best practices with the rest of the Client Service team Mentoring/Training/Onboarding other Account Managers to ensure standardization across the team Point of contact for cross functional teams (Walmart, Creative, Insights, etc.) SKILLSETS REQUIRED: College or University diploma in Marketing or equivalent 3 years’ experience in a similar role with increasing responsibility Experience in display advertising media planning, ad operations or sales is an asset Knowledge of Omniture, Google Analytics, and Comscore analytics platforms is an asset Experience using Salesforce.com CRM is a plus Advanced Microsoft Office skills, especially with MS Excel and Powerpoint Business writing and presentation development Client facing client management and meeting planning experience A positive attitude and strong initiative Ability to build and analyze report and make recommendations Ability to work well with others Organizational skills and attention to detail. Ability in managing multiple tasks. Bilingual will be a definite asset. Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies. Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.