Responsibilities and Duties
- Plans and directs the development of all media informational materials, photography, newsletters and other communications necessary to publicize and promote the destination and programs.
- Conducts outreach to key social media influencers to arrange hosted visits and partnerships for favourable coverage of the destination.
- Executes customer and partner nurturing programmes.
- Plans and coordinates local participation in all overseas promotional programmes in collaboration with Overseas office.
- Analyzes and evaluates tourism data, market intelligence and other tourism related information to inform recommendations.
- Manages and executes designated marketing projects and programmes as agreed.
- Develops and implements the Authority’s advertising and promotional strategies and plans in collaboration with Manager.
- Negotiates, coordinates and participates in promotional tours and familiarisation visits ensuring maximum benefit to Grenada.
- Contributes to the execution of local Tourism Awareness Programmes.
- Coordinates and actively participates in all marketing programmes.
- Contributes to the preparation of promotional information/collateral material/give-aways etc.
- Maintains updated databases of travel agents, media and key players/partner.
- Keeps up to date with social and political events in all source markets.
- Performs any other duties that may be assigned from time to time.
