We’re looking for a Business Development Representative to join our team!
Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we only hire individuals with the same drive and passion.
At Packetlabs, we know that a high-performing sales team is the key to sustained, consistent growth. That’s why we’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process. They excel at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner who has strong communication skills and the ability to showcase our services compellingly.
Why This BDR Role is Different
Most BDR roles focus on high-volume outreach with little room for creativity. This is not that role.
At Packetlabs, we take a strategic, research-driven approach. Your ability to uncover insights, map networks, and create personalized, high-impact outreach will set you apart.
You won’t just generate leads. You’ll study won business, identify trends, and source expansion opportunities.
Your success here can fast-track your career into an Account Executive (AE), Sales Enablement, or Sales Leadership role faster than a traditional BDR track.
Who You Are
Always Learning: You stay ahead of cybersecurity and sales trends to improve your capabilities
Top Performer: You have a proven sales development track record with at least two years of experience in similar roles
Data-Driven: You understand sales metrics (KPIs) and can translate activities into outcomes
Humble: You leave your ego at the door
A Natural Communicator: You can engage and influence senior decision-makers such as CISOs and IT Security Leaders with credibility
Deeply Curious About Organizations: You go beyond surface-level research. You seek to understand company dynamics, decision-making hierarchies, and internal influences. Bonus if you can decode investor reports, quarterly earnings calls, and strategy documents to craft personalized outreach
A Master of Personalization: You take pride in writing high-impact, tailored messages that outperform AI-generated outreach. You know that the right message at the right time is a game-changer
Strategic in Your Approach: You don’t just chase new leads. You analyze won deals, extract key patterns, and source similar clients to expand revenue opportunities
Resilient and Results-Driven: You thrive in a fast-paced environment, embrace challenges, and are committed to hitting and exceeding targets
Highly Organized and Detail-Oriented: You know how to track data, follow structured outreach sequences, and optimize your pipeline
Tech-Savvy: You are comfortable using CRMs, social media, and sales automation tools
Team-Oriented: You collaborate well with AEs, marketing, and leadership to improve the sales process
Passionate About Cybersecurity: You care about helping companies protect themselves from cyberattacks and want to sell a solution that matters
What You’ll Be Doing
Drive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social selling
Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore
Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers
Engage decision-makers and build relationships through consultative selling approaches
Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework
Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success
Use insights from won deals to identify and source similar clients in related industries or with shared pain points
Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM
Continuously refine outreach strategies based on data, coaching, and market feedback
Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals
Learn, understand, and embrace the culture and core values of Packetlabs
What You Bring
Two or more years of experience in Sales Development, Business Development, or similar outbound sales roles
A proven track record of exceeding lead generation and meeting-setting goals
Experience selling security, SaaS, or IT services is preferred
Strong communication skills with the ability to craft persuasive messaging across LinkedIn, email, and phone
Familiarity with outbound prospecting tools
Here’s How We Define Success
Daily New Prospects: You consistently research and add 40 or more high-quality leads per day
Follow-ups Per Prospect: You deliver at least 5 strategic touchpoints per lead through calls, emails, and LinkedIn
Response Rate (20%): Your outreach consistently engages prospects in conversation
Meeting Conversion (30%): Your messaging leads to booked discovery calls
Opportunity Creation (50%): You qualify and convert half of your meetings into sales opportunities
You can clearly connect outbound sales activity to revenue impact
This is not just a job. It’s a launchpad
Why Us
Amazing team and working environment
Competitive compensation and pay for performance
Fully remote within Canada
Employee growth and development
Paid training and certifications
Participation in corporate benefit plans
Wealthsimple GRSP with corporate matching
Plenty of vacation and personal days
How to Apply
If this sounds like you, apply today. We’re looking for someone who wants to build a long-term career in cybersecurity sales and is ready to make an impact
