Account Manager, Paid Social

WPP Media • Toronto • 19h ago

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels. As the Account Manager, you will be responsible for the day-to-day management of a global client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.

Skills and Experience

Manage paid social media campaigns (Facebook, Twitter, Snap, Linkedin, Pinterest)
Create, manage and execute strategic paid social plans that meet client’s goals
Define a campaign strategy and deliverables plan that exceeds client expectations
Create, present and gain client approval on campaign strategies and tactics
Oversee and deliver on Account Management business processes
Forecast, generate and maximize revenue opportunities with clients
Monitor, track, evaluate and optimize campaign performance to maximize client investment
Cross-functional campaign development with internal biddable teams as well as sister media agencies
Maintain positive client relationships, expectations and communications with the assistance of internal resources
Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
Aid in creation of new business presentations, POVs, best practices and key process documentation

Requirements

Hands on experience planning and executing paid social campaigns
In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest)
Great attention to detail and time management skills
Minimum of 2-3 years of paid social experience
Ability to interact in a professional manner and deal with clients in a fast-paced environment
High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
Technical and analytical mindset

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com [Leave.Administration@groupm.com] or call (212) 297-8507 and let us know the nature of your request and your contact information. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.