At LumiQ, we’re on a mission to make professional education enjoyable. As a
modern, audio-first learning platform, we empower accounting and finance
professionals to fulfill their continuing professional development requirements
through engaging podcasts. Over the past five years, we’ve cultivated a devoted
customer base of over 1,000 corporate and accounting firms across North America.
LumiQ is proud to be a 2024 Deloitte Fast 50 winner. We’re creating awesome
proprietary content, nailing our go-to-market strategy, and being the first to
shake up the industry. Most recently, we secured a strategic investment from
Vertu Capital to fuel our expansion globally and continue executing on our
exponential growth plans.
LumiQ is also a certified Great Place to Work! We’re all about transparency,
ownership, innovation, and empathy. If you’re ready to make a real impact and
help us transform professional education, we’d love to hear from you!
To unlock our next stage of growth, LumiQ is looking to build out a demand
generation function to support growth in new market segments and more
efficiently acquire customers in our existing markets. As Demand Generation is
relatively new at LumiQ, this role represents an opportunity to own and scale
lead/demand generation programs from the ground up.
Reporting to the Director of Growth Marketing, the Demand Generation Manager
will be responsible for developing and implementing campaigns & strategies to
generate qualified leads and drive revenue growth. A successful candidate will
blend creative campaign thinking with analytical execution to engage the right
audiences, reduce acquisition costs, and improve lead quality.
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Who You Are:
- 3-5+ years of B2B marketing experience
- SaaS or EdTech experience: You’ve worked at a B2B startup, preferably with a
hybrid sales-led and inbound/product-led growth model. Early or growth stage
startup [Seed-Series C] experience preferred.
- Industry experience and/or passion for our mission of making professional
education enjoyable for accounting & finance professionals.
- Core growth marketing competencies include paid acquisition, email/lifecycle
marketing, SEO, ABM/ABX, website management & conversion rate optimization.
- Channel management experience: You are experienced at executing campaigns
across multiple channels, including paid, and you can clearly describe the
campaigns you’ve run and what you’ve learned.
- Proficiency in full-stack of modern marketing tools and AI: You know what
tools to use and how to use them—or you can figure it out quickly.
- High quality bar. You've developed marketing strategies and tactics that put
the customer first and understand how to hit revenue goals at the same time.
- Experimentation mindset. You don’t just test things you’ve done before and
understand the importance of testing and scaling what works.
- Strategic and scrappy: As an early-stage company, we are still building out
our growth engine, you should be excited about the opportunity to get in on
the ground floor. You’ll be hands on building and executing in tools, but
you’ll also need to set goals and budgets, prioritize initiatives, and report
on key metrics to the entire company.
What You'll Be Responsible For:
- Paid: Develop and execute paid campaigns across social media and search
engines.
- SEO & Content Distribution: Partner with Product & Content Marketing to
ensure all content drives engagement, distribute content across email,
social, and continue to grow inbound via SEO content.
- Performance Optimization: Own campaign-level metrics (MQLs, pipeline, ROI),
with a focus on continuous testing, conversion optimization, and budget
efficiency.
- Website: Work with key internal stakeholders to set up proper tracking,
routing, and workflows, create personalized landing pages, follow SEO best
practices, and run a/b tests to improve our website’s conversion rate.
- Marketing to Sales Handoff: Define the handoff to the sales team and work
closely with sales drive qualified leads that convert to opportunities.
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If you think your experience is most of the way, there we’d still love to meet
you!
Please note this is a flexible hybrid role based out of Toronto, Canada.
Employees will be expected to be able to commute to the office 2 times a week.
However, for training & onboarding purposes, the in-office expectation time will
increase.
Benefits and Perks:
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Health Benefits are available after 3 months with us, including a yearly
health spending account. You'll also have access to an Employee Assistance
Program for additional support if needed.
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Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown
Toronto office with snacks, events, and ping pong.
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Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue
Jays game, Hot One's Challenge are just a few examples of what we have done in
the past).
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Schedule flexibility: We know our employees have lives outside of work and
don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid
early from school!
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Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.
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Endless Learning: Our platform isn't just for accountants. Listen to podcasts
on soft skills, career development, leadership, and more.
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LumiQ Clubs: Join an existing club or start your own!
