About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting
industry, with a clear sense of purpose and a belief that success comes from the
strength of our team and our culture.
We're proudly part of Legend. The team quietly building #1 products that make
noise in the most competitive comparison markets in the world. iGaming. Sports
Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to
supercharged online journeys — for our people and our users, we deliver magic
rooted in method. With over 500 Legends and counting, we’re helping companies
turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at
pace, Legend has it.
Unlock the Legend in you.
The Role:
The ever-evolving online casino landscape keeps us on our toes, pushing us to
rethink solutions constantly. By uniting the brightest minds to tackle big
opportunities and challenges, we take on new market demands with fresh, fearless
innovation. If you're ready to join our team, bring your A-game, and dive
headfirst into building better experiences – then let's make history together.
The Casino Content Editor will report directly to the Content Manager and will
get to collaborate with a high-performing team. The successful candidate will
help launch and optimize SEO-driven commercial content for one of our largest
sites, specializing in our North American market. This role falls within the
sports pillar, and the individual would sit within the commercial content team,
which is responsible for creating, optimizing, and driving revenue through
performance across online casinos, sportsbooks, and sweepstakes verticals.
In this role, we value diverse perspectives and encourage you to apply even if
you don't meet every qualification listed.
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Your Impact:
- Serve as a gatekeeper for our North American market and for commercial
content published on our websites.
- Brief and liaise with freelance writers to ensure copy is produced and
deadlines are met.
- Proofread, line edit, and write original copy to match the tone and clarity
our audience expects.
- Review and update content using user data and SEO best practices. Check
casino bonuses for accuracy and keep pages current. Use tools like SEMrush,
Ahrefs, and SurferSEO to find and add the best keywords, boosting our search
rankings.
- Regularly analyze content performance using tools like Adobe Analytics and
present insights to optimize future content strategies.
- Develop and maintain key performance indicators (KPIs) for content success,
such as click-through rates, conversion rates, and engagement metrics.
- Stay informed about the latest trends, developments, and regulations within
the online casino industry to ensure content is accurate, up-to-date, and
compliant.
- Use your skills and keen eye to suggest new, innovative ways of engaging our
audience and expanding the market.
What You'll Bring:
- You have a strong command of English grammar and language, with French
language skills a plus.
- Hold relevant experience in a similar role editing content for the web and
hands-on experience with SEO from a previous role and experience using
metrics to monitor/validate content success.
- Be self-motivated and adaptable, thriving in a fast-paced environment with a
"can do" attitude, and working confidently both independently and
collaboratively with a team. Constantly strive to learn, develop, and embrace
feedback.
- Team player mentality. We like to work with friendly people who thrive when
working collaboratively.
- Improvement mindset. Constantly striving to learn, develop, and grow – you
embrace feedback.
- Experience using a Content Management System (CMS) like WordPress or
Contentful is a major plus.
The Interview:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with Content Manager and Sr. Content Editor
- 3rd: Editing assignment - you will be given 3-5 days to complete the task and
send it back for us to review
- 4th: Final Interview with our team
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave plus public holidays
- Long-term incentive plan so we can all share in the growth and success of
Legend.
- Exciting global Legend events, where we unite in person to ignite our shared
passion and unveil the exciting strategies for the year ahead!
- Unlock your full potential by joining the Legend team. To support you on this
journey, we provide an extensive array of benefits and perks, as outlined in
our global offerings above. For country-specific benefits, please reach out
to your talent partner.
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Legend is an Equal Opportunity Employer, but that’s just the start. We believe
different perspectives help us grow and achieve more. That’s why we’re dedicated
to hiring and developing the most talented and diverse team- which includes
individuals with different backgrounds, abilities, identities and experiences.
If you require any reasonable adjustments throughout your application process,
please speak to your Talent Partner or contact the team on talent@l1.com, and
we'll do all we can to support you.
