Short facts about us:
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We are a global remote-first team of 150+ people on 4 continents and in 10+
countries.
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We have been protecting our clients since 2016.
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The company has raised over $10M in investments.
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More than 200 customers around the world, including Fortune 500, Nasdaq, and
high-growth startups choose Wallarm to protect their API and web
applications.
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The company passed Y Combinator, the most prestigious incubator in Silicon
Valley, from which Dropbox, Stripe, Docker, etc. came out.
About the role:
As SEO Lead, you’ll take full ownership of Wallarm’s organic search strategy and
execution, driving the next stage of our product-led and digital pipeline
growth. You will lead initiatives to grow qualified traffic, convert it into
Product Qualified Leads (PQLs) and Digital Pipeline Qualified Leads (DPQLs), and
position Wallarm at the forefront of both traditional and emerging AI-driven
search ecosystems.
You’ll be a senior, hands-on leader embedded in the growth organization, working
closely with content, product, engineering, BI, and demand gen. This role is
both strategic and execution-focused, with the opportunity to build and lead an
SEO function as we scale.
Key Responsibilities:
SEO Strategy & Execution
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Own the SEO roadmap across all digital surfaces: wallarm.com, blog, docs,
playgrounds, comparison pages, and use case hubs.
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Define and execute a keyword, content, and optimization strategy aligned to
our growth themes and competitive positioning.
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Drive measurable increases in organic traffic, PQLs, and DPQLs through
on-page, off-page, and technical SEO efforts.
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Ensure long-term technical health of all SEO assets including performance,
crawlability, indexing, schema, and Core Web Vitals.
LLM SEO & Emerging Search
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Develop strategies for discoverability in AI-driven search environments such
as ChatGPT, Gemini, Perplexity, and Google SGE.
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Optimize content for entity recognition, semantic relevance, and
answerability by large language models (LLMs).
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Track Wallarm’s presence in LLM-generated results and experiment with formats
that improve citation likelihood and authority.
Content & Growth Collaboration
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Work closely with content marketing to brief, optimize, and scale content
that ranks and converts.
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Collaborate with the Growth Web Developer and Product Growth team to build
SEO-friendly landing pages, experiments, and CRO flows.
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Support high-impact growth campaigns with SEO content (e.g. Imperva
displacement, feature launches, Security Edge awareness).
Analytics & Optimization
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Define and report on SEO KPIs: rankings, traffic, conversion rates, and
influenced pipeline.
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Use tools like Ahrefs, SEMrush, Google Search Console, Metabase, and Hubspot
to analyze performance and surface opportunities.
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Build frameworks and workflows for continuous optimization, testing, and
iteration.
Team Leadership & Scaling
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Lay the foundation for building an internal SEO team or agency partnerships
over time.
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Document and operationalize SEO workflows to improve speed and repeatability.
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Mentor future SEO hires and collaborate cross-functionally with growth,
design, and product leadership.
Must-Have Skills:
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5+ years of SEO experience in a B2B SaaS, developer tools, or product-led
growth environment.
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Proven success owning SEO strategy and execution that drives measurable
pipeline impact.
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Strong understanding of technical SEO, content SEO, and link-building
strategies.
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Hands-on experience with SEO tools (Ahrefs, SEMrush, GSC, Screaming Frog) and
analytics platforms (GA4, Hubspot, Metabase, etc).
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Interest or experience in optimizing for LLM discovery and emerging search
platforms.
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Comfort working cross-functionally in high-velocity growth and
experimentation environments.
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Strong communication skills and strategic thinking—you can zoom in to tweak
metadata and zoom out to defend SEO’s role in the go-to-market plan.
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Strong verbal and written English.
Nice-to-Have Skills:
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Experience in cybersecurity, API platforms, or highly technical SaaS
verticals.
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Understanding of conversion rate optimization (CRO), A/B testing, and PLG
funnel dynamics.
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Familiarity with programmatic SEO, UGC strategies, or automation-based
content generation.
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Ability to manage contractors or agencies, or hire/manage an SEO team in the
future.
What We Offer:
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A leadership-track role in shaping the future of Wallarm’s organic growth.
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Fully remote and flexible work environment.
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Competitive compensation with performance-based bonuses.
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Opportunity to directly influence pipeline and company growth through your
work.
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A fast-moving, experimental culture where you can test bold ideas and scale
what works.
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Paid days off.
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Medical insurance.
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Working equipment.
