Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.
We’re hiring a Regional Marketing Lead to spearhead our go-to-market efforts in [region] as we expand our international footprint. This is a pivotal leadership role within a newly established regional team, responsible for localizing global strategy, executing high-impact campaigns, and scaling our marketing presence in key markets.
You’ll report directly to the Global Marketing team based in Singapore, while taking full ownership of the regional marketing roadmap and execution. The ideal candidate is both strategic and hands-on, understands local nuances, and thrives in a fast-paced, high-growth, startup-like environment.
What You’ll Do
Own the regional marketing strategy and execution, aligning with global brand and business goals
Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns
Localize and activate across brand, digital, partnerships, PR, events, and influencers
Build and manage relationships with local agencies, creators, affiliates, and media partners
Optimize regional acquisition and retention funnels with support from global growth and product teams
Gather and share market and consumer insights to shape global positioning and campaign planning
Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence
Who You Are
At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles
Strong cross-functional collaborator, able to bridge regional execution with global priorities
Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
Deep understanding of local culture, platforms, media, and consumer behavior
Proven ability to manage external partners including agencies and influencer networks
Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action
Bonus Points For
Experience launching or scaling consumer tech, travel, or telco products in the region
Familiarity with both B2C and B2B2C marketing motions
Prior work experience in a global org or matrixed team structure
Some knowledge of eSIMs, mobile connectivity, or telecom industries
Fluency in a regional language beyond English
KPIs You’ll Be Measured On
Growth in regional brand awareness, reach, and perception
Acquisition and conversion performance (CAC, ROAS, LTV)
Campaign effectiveness including engagement, retention, and virality
Success of local market entry and regional GTM launches
Strength of cross-functional collaboration with global HQ and partner teams
Why Join Us
Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.
As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator™ (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.
With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.
