Position Summary
The role of a Manager, Connections Planning (Bilingual) is to supervise and
manage our integrated media planning product and assume an active role on the
business. The Media Planning Manager will assist with the development of media
strategies and operating procedures and will also be responsible for leading,
mentoring, coaching and developing employees.
This role requires you to work as part of an integrated media planning team to
ensure the product is grounded in insights and experience, resulting in flawless
media executions.
Key Responsibilities
- Accountable for leading the preparation, writing and presentation of
integrated media plans, proposals and analysis that satisfy client objectives
and that go beyond the brief.
- Maintain stewardship and accountability of the media plan, regularly
evaluating and monitoring execution.
- Liaise and foster knowledge-sharing with other disciplines internally,
partner agencies and other departments to ensure that media and client
knowledge is current.
- Ensure that all media plans adhere to the agency's values, philosophies and
processes.
- Lead the preparation and presentation of evaluations of media opportunities,
media trends and issues of interest to clients.
- Awareness of client Key Performance Indicators (KPIs) and objectives,
ensuring that tracking is in place for check-ins as required.
- Manage and lead a team of employees. Effectively communicate agency goals,
manage workloads, provide ongoing performance feedback and support
professional development. Interview and participate in hiring decision of
employees if/when required.
- Accurately and effectively manage client’s day-to-day planning requirements,
with a strong understanding of client’s business objectives and Key
Performance Indicators (KPIs).
- Inform leadership of potential challenges and opportunities as it relates to
client and/or people management.
- Influence decision making by encouraging appropriate strategies and benefits
of offerings to clients.
- Participate in additional agency/team projects and new business presentations
as required.
- Oversee financial media control, including purchase authorizations, billing
and budget control reports and ensure that discrepancies are resolved in a
timely fashion.
Desired Skills & Experience
- Professional or educational background in Marketing and/or Advertising would
give leverage to this application.
- Manager level of experience in integrated media planning.
- History of developing positive on-going business relationships with a focus
on client service.
- Ability to develop and foster solid relationships and partnerships, both
internally and externally.
- Demonstrated ability to effectively apply knowledge and insights gained from
research resources to media planning.
- Previous experience managing and developing employees.
- Proactive approach to problem solving, supporting the team, self-development,
etc.
- Proficient with media research tools (e.g. Clear Decisions, Vividata,
Neilson), and media tools (e.g. Prisma) would give leverage to this
application.
- Curiosity, with a passion for continuous development.
- Experience with presenting.
- Excellent communication skills (both written and verbal).
- Independent thinker with highly developed organizational skills and solid
attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Ability to travel as required.
- Language Requirement: Bilingual (French and English) - Fluent in both
languages with the ability to communicate effectively in both written and
spoken form.
UM is a global media agency committed to Futureproofing our clients’ businesses
for the now and the next. We leverage the transformational power of rich
business analytics and real-time intelligence to maximize growth and activate
the full consumer journey across content and connections. Our consultative
approach and agile model, rooted in diversity, equity and belonging, drive
better business outcomes for brands. As the leading global media network in
Mediabrands, UM operates in over 100 countries, with more than 3,000 people
innovating on a roster of clients including the following in Canada: BMO,
Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and
Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most
awarded media agency at the Media Innovation Awards and CMA Awards for the past
two years. For more information, please visit umww.ca [https://umww.ca].
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including
vacation and monthly wellness days. We also have four-day long weekends,
half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities,
including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our
many community-based employee groups, such as Black Employee Network, Girls on
Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow
Lounge.
UM is an equal opportunity employer, committed to providing equal employment
opportunities to all employees and applicants without regard to race, colour,
ethnicity, gender, age, religion, creed, national origin, sexual orientation,
gender identity, marital status, citizenship, genetic information, disability,
or any other basis prohibited by applicable federal, provincial, or municipal
law. If you require an accommodation in any aspect of the selection process,
please reach out to canadatalent@mbww.com [canadatalent@mbww.com].
