Application Deadline: 08/27/2025 Address: 250 Yonge Street Job Family Group: Marketing The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally. Position Overview: Are you a creative thinker with a passion for storytelling and brand building? As a Sr. Specialist – Strategic Brand Execution at AIR MILES, you’ll be at the heart of shaping how our brand connects with millions of Canadians. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is driven by the challenge of turning strategic insights into compelling creative campaigns. You will play a key role in bringing the AIR MILES brand to life through innovative marketing initiatives that resonate emotionally and visually with our audience. Working closely with our Brand and Creative teams, you’ll help craft campaigns that not only elevate the AIR MILES experience but also spotlight our coalition partners in fresh and engaging ways. Responsibilities: Champion Creative Excellence: Lead the execution of strategic brand campaigns with a strong focus on creative storytelling, ensuring all deliverables reflect the AIR MILES brand voice and visual identity. Collaborate and Lead Ways of Working Across Teams: Partner with business stakeholders, internal creative, channel, legal and execution teams to bring bold ideas to life, from concept to final market execution. Drive Innovation: Contribute to the development of new marketing concepts that push creative boundaries and captivate our audience. Ensure Cohesive Presence: Integrate creative across digital and traditional channels to deliver a seamless and impactful brand experience. Analyze & Optimize: Understand and monitor campaign performance and provide creative-driven insights and recommendations to enhance future executions. Creative Strategy Alignment: Work closely with the Creative team to ensure all assets align with the strategic brand platform and campaign objectives Salary: $56,000.00 - $103,500.00 Pay Type: Salaried The above represents AIR MILES’ pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position. AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards About Us The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally. As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset. To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES. AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes. The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate their marketing activities and ROI. It’s the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES Cash at participating partner locations. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
