Company: BrightHR Canada
Salary: $70,000 to $100,000 DOE
Location: Toronto, ON (5 days on site)
Job Overview
Due to the growth within our marketing team at BrightHR Canada, an exciting new role is available for a passionate, analytical, and highly organized Paid Search Manager. This role is required to be on-site 5 days at our Downtown Toronto office.
Day-to-Day Responsibilities
Manage the expansion, optimization, and reporting of the BrightHR Canadian Google Ads and Microsoft Ads.
Own the strategic planning and everyday management of multiple high-budget PPC, social media, and programmatic accounts across different platforms.
Perform detailed analyses of campaign performance and propose actions optimizations.
Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern
Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etc.
Theorize CRO tests with the support of in-house teams. Create, analyze, and action conversion rate optimization tests.
Producing and presenting reports on PPC activity to internal stakeholders.
Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
Collaborate with the wider marketing team to set new campaign initiatives live for your respective channels.
Work with the Head of Growth and wider digital marketing team to reach channel growth targets.
What you bring to the Team
5 + years of experience managing lead gen PPC campaigns with large monthly budgets.
Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics and Excel.
Desirable to have experience of Meta Ads and Programmatic search.
Able to propose long-term strategies and create long-term testing plans related to PPC account growth.
A strong understanding of audience targeting and experience with the practical application to marketing campaigns, preferably using 1st party data.
Experience conducting fair AB tests and conducting PPC account optimization on a large scale.
Strong knowledge of Google Analytics with a passion for data analysis and data driven decision making.
The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team.
Thrives in a supportive and friendly working environment and with a desire to share new innovative ideas and skills.
Drive to meet and exceed targets and timescales.
A desire to improve efficiency of processes; interested in learning and adopting tools such as Data Studio, Super metrics, and new AI tools in 2023.
The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.
Benefits
Excellent vacation day entitlement
Day off on your birthday.
Pension Plan and Life Insurance.
Access to Employee Assistance Programme.
Company incentives, access to discount schemes.
