Job Description What is the opportunity? As a Sr. Manager, Digital Marketing, you will lead the execution and performance of high-profile public facing website initiatives, while managing the day-to-day priorities of your team. This role blends execution, strategic oversight, digital governance and people leadership, to ensure all digital properties deliver exceptional user experiences, reflect our brand values and meet their intended purpose. You will work alongside and guide a team of digital marketing managers, contribute directly to key projects, foster collaboration across multiple stakeholders and drive a cohesive digital presence that connects meaningfully with our audiences and showcases our expertise. This role is comprised of three key functions: Team Leadership & Development – Guide and support a team of managers, fostering their day-to -day development and helping to achieving team objectives. Execution & Strategic oversight – Set and maintain the vision for multiple enterprise digital properties, ensuring consistency, brand alignment and stakeholder engagement. Governance & Performance – Implement and oversee existing digital governance standards, oversee analytics and reporting and use data-driven insights to continuously optimize performance. This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops that can work through minor details while still keeping their eye on the big picture. What will you do? Provide leadership for a team managing multiple enterprise-level initiatives Oversee roadmap for assigned digital properties, ensuring projects are delivered on time, with exceptional user experience Execute digital components that enable the vision for enterprise initiatives, ensuring delivery aligns with brand standards, UX best practices and stakeholder needs Partner with stakeholders to plan, organize and present content in ways that build trust and authority Provide leadership & strategic recommendations on delivering great content, tools, and capabilities to enhance the client experience Implement SEO best practices to maximize discoverability of content and experts Monitor and analyze site performance using Google Analytics and other tools; report insights and recommend improvements Ensure the content and structure support, brand positioning, accessibility and exceptional user experience Manage A/B testing and optimization initiatives to increase engagement, time on site and content interaction Build and maintain strong relationships with stakeholders, acting as a trusted digital advisor Champion consistency and innovation in digital standards, templates and processes across the enterprise What do you need to succeed? Must-have Bachelors degree or College diploma in Business/Marketing/Technology Digital-first mindset and work ethic 7+ years of digital marketing/web experience, ideally with content- driven sites and 1-3 years of people leadership experience Exceptional client, project and vendor management skills Strong collaboration, presentation, written and verbal communication skills Ability to execute projects directly, while also overseeing a team’s output Experience with content, usability and information architecture, accessibility, privacy Knowledge of Google Analytics and SEO Technical skills, including: Google Analytics, Google Data Studio, Google Optimize Working in Content Management Systems (ie. WordPress) FTP Dev/staging/prod environments Nice-to-have Experience in the financial services industry Experience with content marketing strategy for brand positioning and Thought Leadership Agency experience Experience with and working knowledge of HTML/CSS/JavaScript Experience working with a wide variety of digital marketing Saas tools/products What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-08-13 Application Deadline: 2025-08-28 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
