Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
Job Title: Senior Director, Business Development
Location: Grouse Mountain Resort
Department: Sales and Partnerships
Reports to: President
Role Status: Full time Permanent
ABOUT US
As Vancouver’s premier attraction we offer truly rewarding and memorable experiences! Our team members get to work in a challenging and cooperative environment where everyone comes together to create memories of a lifetime. We offer a professional atmosphere, fantastic growth opportunities, unlimited outdoor recreation, an inspiring setting, and many unique employee privileges. We are seeking new team members who embody our core values that focuses on people, connection, growth and challenge. We foster a work environment where diversity is valued, quality of life is enhanced, and individual aspirations are fulfilled. Applicants who thrive in a positive atmosphere where service excellence is top priority are encourages to apply.
Job Summary
We are seeking a strategic and results-driven individual to lead and elevate our sales, sponsorship, and event initiatives at Grouse Mountain Resort. The ideal candidate will bring a strong background in sales leadership, event execution, and sponsorship development, coupled with a deep passion for outdoor adventure and guest experience. This role is critical in shaping the resort's market presence, revenue growth, and signature event experiences.
Essential Job Functions
Strategic Leadership: Define and drive the overarching vision for sales, sponsorships, and events, ensuring alignment with resort goals and brand identity.
Sales Strategy & Execution: Develop comprehensive sales strategies, forecasts, and budgets; oversee implementation and performance through support of the sales team.
Sponsorship Development: Forge and nurture high-impact sponsorships to enhance brand reach and generate incremental revenue streams.
Event Management: Lead the conceptualization, planning, and execution of resort events including weddings, corporate functions, community gatherings, and Destination Management Company (DMC) programs.
Festival & Special Project Innovation: Spearhead the development of new festivals and one-of-a-kind guest experiences, such as the Grouse Club concept.
Industry Collaboration: Cultivate business development opportunities through partnerships with tour operators, travel partners, and industry organizations.
Market Insights: Conduct market analysis to stay ahead of industry trends, evaluate the competitive landscape, and adapt strategies accordingly.
Relationship Building: Establish and maintain strong relationships with clients, sponsors, and stakeholders to foster long-term partnerships and satisfaction.
Financial Oversight: Manage budgets for sales campaigns, sponsorship activations, and events to ensure financial objectives and ROI are met.
Team Leadership: Lead, coach, and inspire a high-performing team of six professionals across sales and event functions, promoting a culture of collaboration and excellence.
Required Qualifications and Abilities
Bachelor’s degree in Business, Marketing, Hospitality, or a related field (MBA an asset).
10+ years of experience in sales, events, and sponsorships, with 5+ years in a leadership role, ideally in tourism, hospitality, or attractions.
Proven success in developing and executing sales strategies, securing sponsorships, and producing large-scale events.
Strong understanding of sales forecasting, budgeting, and CRM tools
Experience with event logistics, vendor coordination, and guest experience design.
Strategic thinker with the ability to analyze market trends and adjust plans accordingly.
Excellent leadership, communication, and stakeholder relationship skills.
Passion for outdoor recreation and delivering unique, memorable guest experiences.
Flexible to work evenings, weekends, and holidays as required by events.
Compensation and Benefits
$120,000 - $160,000 per annum
All positions are eligible for the following benefits and perks:
Free Seasonal Access Pass
Discounts at the resort’s restaurants, retail, and rental outlets
Referral Bonus Program
Public Transit subsidies
Free or discounted lift tickets at many other resorts (winter/summer)
Access to free Employee and Family Assistance Program
Excellent training and professional development
Northland Properties friends and family discounts program including hotels, restaurants, and recreation.
Full-time, year-round positions are also eligible for these:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans
RRSP matching plan after 6 months of service
Free access passes for dependents
Disclaimer
The prior statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Equal Opportunity Employer
Northland Properties is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
