“Ready to lead transformative marketing at the forefront of AI innovation? As Amii’s Director of Marketing Operations, you will deftly merge powerful storytelling with precise performance marketing. Your confident leadership will inspire our incredible in-house marketing and communications team. This is more than a role—it’s a mission to help fuel Canada’s economy through AI literacy and commercialization, while driving awareness of Amii’s role as a global AI leader”.
- Marlene McNaughton, Chief Revenue Officer
About the Role
Reporting to the Chief Revenue Officer (CRO), the Director of Marketing Operations leads the development and execution of product and brand marketing strategies, ensuring alignment with organizational goals. This position collaborates with the CRO to establish frameworks, strategies, and diverse plans that drive the Marketing & Communications team’s success. In addition to overseeing marketing operations, the Director of Marketing Operations plays a hands-on role in executing key marketing tactics, ensuring seamless delivery across all initiatives. The position is key to optimizing processes, managing resources, and ensuring the team's accountability in achieving high-impact results.
The position focuses on achieving excellence in three main accountabilities:
Marketing Operations & Execution: Supports the strategic planning and leads the execution of all marketing operations, ensuring the efficient management of product marketing, brand initiatives, automation tools, and cross-functional collaboration to drive results and optimize performance.
Marketing Expertise: Serve as a trusted advisor and expert in marketing, providing strategic guidance for the Marketing and Communications team.
People Leadership: Foster team development, while strategically managing structure, performance and standards.
Required Skills / Expertise
Key Responsibilities:
Marketing Operations & Execution
Develops, owns, and executes marketing operations, product marketing, and brand management strategies that align with organizational goals
Leads and optimizes marketing automation processes to drive efficient, data-driven campaigns, ensuring CRM data accuracy, seamless execution of automated workflows, and strategic adoption of new marketing technologies
Understands and manages data flows between MarTech tools and the broader organization
Develops and deploys customer journeys and campaigns at all lifecycle stages, ensuring tailored messaging and engagement strategies
Proactively communicates insights and results from marketing initiatives to internal stakeholders, fostering transparency and data-driven decision-making
Works collaboratively with cross-functional teams to derive insights that support business growth and management
Documents and creates roadmaps for marketing automation standard operating procedures, current and future testing and experimentation, and insights on campaigns, journeys, and promotions
Delegates tasks effectively to team members of the Marketing & Communications team, ensuring accountability and high-quality execution of marketing initiatives
Marketing Expertise
Offers expert advice on marketing strategies, helping the Marketing & Communications team align their efforts with organizational goals
Analyzes market trends, competitive landscapes, and client insights to inform product positioning and marketing strategies
Establishes and shares best practices in marketing, ensuring the team is equipped with the latest industry standards and methodologies
Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches
Assesses the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
Organizes and leads workshops or training sessions on marketing concepts, tools, and techniques for the Marketing & Communications team
Works with the content team to develop marketing materials that effectively communicate product value propositions and key messages
Builds strong relationships with internal stakeholders, ensuring alignment and support for marketing initiatives
Stays informed about industry trends, innovations, and best practices in product marketing, sharing insights with the team to maintain a competitive edge
People Leadership
Acts as a functional supervisor for all assigned headcount, reviewing and revising their work while managing approvals
Fosters a creative environment where learning is constant, collaboration is key, ideas are heard and mistakes are lessons and not failures
Mentors, coaches and guides team members to reach their full potential and professional development goals
Encourages and maintains a problem-solving approach to work while acting as a coach and collaborator
Functions as the definitive point of escalation for addressing challenges and facilitating the resolution of problems
Conducts performance reviews for direct reports and quarterly OKR planning sessions
Qualifications:
Post Secondary Degree in Marketing, Public Relations, Journalism, or related field
10+ years experience in progressively responsible marketing positions, 5+ years in a leadership capacity
3+ years of budgeting processes and data management experience
Proven experience working with a variety of MarTech tools including a CRM (Hubspot preferred), e-commerce, email marketing, and marketing automation
Demonstrable experience in discovering and executing within multiple communications channels to drive business metrics and growth
Proficient knowledge of marketing best practices
Experience working within a technology-focused organization (nice to have)
Knowledge, Skills and Abilities (KSA):
Successfully manages multiple competing priorities in a fast-paced environment
Works independently and makes informed decisions through a collaborative lens
Demonstrates strong interpersonal communication skills, both verbal and written
Establishes credibility while influencing team members to achieve common goals
Identifies the needs of stakeholders and creates/drives new solutions
Skilled in identifying knowledge gaps and prioritizing learning effectively
Leads with resilience, maintaining team performance through challenges and change
What you'll love about us
A professional yet casual work environment that encourages the growth and development of your skills
Participate in professional development activities
Gain access to the Amii community and events
A chance to learn from amazing teammates who support one another to succeed
Competitive compensation, including paid time off and flexible health benefits
A modern office located in downtown Edmonton, Alberta
About Amii
One of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.
How to Apply
If this sounds like the opportunity you've been waiting for, please don’t wait for the closing August 27, 2025 to apply - we’re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.
Applicants must be legally eligible to work in Canada at the time of application.
Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.
