Omnichannel Data Lead
Do you want to be part of an inclusive team that works to develop innovative
therapies for patients? Every day, we are driven to develop and deliver
innovative and effective new medicines to patients and physicians. If you want
to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more
than 70 countries around the world. We are committed to turning innovative
science into medical solutions that bring value and hope to patients and their
families. Keeping our focus on addressing unmet medical needs and conducting our
business with ethics and integrity enables us to improve the health of people
throughout the world. For more information on Astellas, please visit our website
at www.astellas.com [http://www.astellas.com/].
This position is based in Canada and will not require on-site work. However,
there may be occasional travel to Northbrook office required.
Purpose & Scope:
The Omni-Channel Data Lead performs a critical role with assumed accountability
in the strategic evolution of the sourcing, onboarding, and management of
marketing data to support the evaluation of the organization's marketing
initiatives. This role will play a critical part in ensuring the quality,
accuracy, and accessibility of data from marketing campaigns. In this role, you
are to build and cultivate trusted partnerships with groups from various areas
of the company (within Strategic Insights & Analytics and outside such as with
Omnichannel Strategy & Operations, Information Systems (DX), Finance, Legal,
Ethics & Compliance, etc.) as well as with external vendors/suppliers. Your
focus is ensuring that data is suitable for business use. Your pivotal
responsibility lies in fostering effective collaboration, communication, and
strategic alignment with the mentioned groups to propel the Strategic Insights &
Analytics team forward in the quality and efficiency of their analytics and
reporting.
Responsibilities and Accountabilities:
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Data Sourcing & Acquisition:
- Responsible for Identifying, evaluating, and acquiring sources of
marketing data, including campaign performance data, media spend,
engagement metrics, and competitive benchmarks.
- Identify emerging data sources that can enhance marketing intelligence and
competitive positioning.
- Establish and maintain relationships with third-party data providers to
ensure access to high-quality, reliable marketing data.
- Partner with broader teams to identify data needs, develop a road map, and
implement a structured data acquisition plan.
- Conduct due diligence to validate data quality, reliability, and alignment
with business objectives.
-
Data Onboarding:
- Lead the onboarding process for newly sourced data, coordinating with
external vendors, Dx and internal stakeholders to ensure seamless
integration into enterprise systems.
- Collaborate with IT and analytics teams to develop, implement, and
maintain data pipelines that enable a consistent flow of marketing data.
- Ensure data is properly formatted, validated, and transformed for
marketing analytics and reporting, holding external vendors accountable
for data accuracy and timeliness.
- Establish data validation frameworks to assess the completeness,
timeliness, and accuracy of onboarded datasets, implementing monitoring
mechanisms to detect and resolve integration issues proactively.
-
Partner with IT teams to ensure smooth integration of new data sources into
the organization's data infrastructure.
-
Clean, standardize, and transform data to align with marketing and analytical
requirements.
-
Create and maintain comprehensive data dictionaries and metadata
documentation.
-
Data Management & Governance:
- Oversee the storage, organization, and accessibility of promotional
marketing data ensuring compliance with internal governance standards.
- Develop and enforce data quality standards to maintain data accuracy,
consistency, and completeness.
- Partner with stakeholders to create standardized data taxonomies and
classification frameworks to improve usability.
- Partner with stakeholders to transform ingested data into analytic ready
formats.
- Monitor and troubleshoot data issues, implementing corrective measures
when necessary, communicating data-related issues and resolutions to
stakeholders.
- Provide strategic guidance on data source quality, context and usage based
on business needs and analytical use cases.
- Coordinate and facilitate data source changes and communication to
necessary business stakeholders.
- Assist the Data Foundation Pod in triaging new projects to determine
appropriate ownership and/or engagement from the Value Teams within and
outside of the Data Foundation Pod, necessary Capability teams, and
potentially other Hub groups.
- Champion the adoption of Agile methodology in both project delivery and
continuous integrations and continuous delivery (CI/CD) of efficient and
scalable data management, reporting, and analytics solutions.
-
Reporting & Automation:
- Provide regular updates on data availability, integrity, and performance
to key stakeholders.
- Maintain a schedule for data delivery and loading.
- Identify and implement opportunities for process automation to enhance
operational efficiency.
Stay informed on emerging industry trends and advancements in marketing data and
data management, advising leadership on innovative solutions that complement and
drive business growth.
Qualifications
Qualifications Required:
- Bachelor’s degree in Computer or Information/Data Science, Information
Systems, or STEM field.
- 10+ years of relevant experience in data management, with a focus on digital
marketing datasets
- Experience in sourcing, onboarding, and managing large datasets from external
vendors.
- Proficiency with a coding language (e.g. SQL, Python), MS Excel and Power
Point , ETL/data processing tools.
- Exposure to and/or good understanding of Data Warehousing/Data Lakehouse
platforms and technologies (e.g., AWS S3/RedShift, SQL, etc.)
- Good understanding of data stewardship and governance concepts (e.g., data
ingestion, reference data management, data transformations, data quality and
observability, data archiving, etc.).
- Demonstrated ability to understand business requirements as well as
underlying infrastructure applications, systems, and processes. Proven
experience in process mapping, process improvement, and problem-solving
skills with demonstrated ability in taking initiative to proactively evaluate
existing strategies and processes and recommend best-fit solutions when
appropriate.
- Deep understanding of marketing data types (campaign data, engagement
metrics, media spend) and their applications.
- Familiarity with marketing tech platforms like CM360, SA360, Meta.
- Experience working with Google Analytics or Adobe Analytics.
- Familiarity with data visualization and reporting tools (e.g., Tableau, Power
BI).
- Proven ability to align data initiatives with business objectives, ensuring
data-driven decision-making.
- Excellent organizational, project planning and business change management
skills with a strong attention to detail and ability to effectively manage
cross-functional projects.
- Strong communication, facilitation, presentation, and influencing skills to
effectively interact to a diverse audience.
- Extensive computer proficiency in other Microsoft products: Excel, VBA,
Macros, Access, Visio, PowerPoint, Teams, SharePoint, etc.
Preferred Skills:
- Master’s Degree in Computer or Information/Data Science, Information Systems,
or STEM field
- Understanding of Data models for platforms like CM360
- Pharmaceutical industry experience
- Experience working with BigQuery
Working Environment:
- This “home office” role is based in Northbrook, IL or Toronto Canada.
At Astellas we recognize the importance of work/life balance, and we are proud
to offer a hybrid working solution allowing time to connect with colleagues at
the office with the flexibility to also work from home. We believe this will
optimize the most productive work environment for all employees to succeed and
deliver. Hybrid work from certain locations may be permitted in accordance with
Astellas’ Responsible Flexibility Guidelines.
Flexible grade level based on candidate background and skillset
Benefits:
- Medical, Dental and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus
national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Referral bonus program
LI-DM
