Join Our Mission: Help the Helpers with Jane
Let's kick things off with a quick intro. Jane is a team that's all about
fostering growth, spreading delight, and serving our healthcare community. We're
on the hunt for people ready to jump in and join us while we simplify the lives
of healthcare practitioners and patients daily. And guess what? Jane is a
remote-first company, meaning every role at Jane, including this one, is remote
- giving you the freedom to work from any corner of Canada.
Your Role in Our Journey
We’re looking for a Web Marketing Manager to help shape Jane’s online presence
in a way that reflects our values, supports practitioners, and drives growth.
This is a unique chance to help scale the web function and shape the future of
Jane’s website.
In this role, you’ll collaborate closely with our Web Lead to turn strategic
goals into impactful digital experiences. You’ll take the lead on key areas of
the site, partnering with cross-functional teams to enhance content, UX, and
performance. Your work will directly influence how current and future customers
engage with Jane, so empathy, precision, and curiosity will be essential.
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear
vision for the future. Our product enables the likes of physiotherapists, mental
health counsellors, chiropractors, and other allied health practitioners to run
their practices in a digital-first way through features such as online booking,
charting, scheduling, telehealth, secure payments and billing along with an
evolving library of features. You can see more of them here
[https://jane.app/features].
There is often a high bar set, not just for the quality of work, but for the
care we show for each other and our customers. And it’s our customers raising
that bar, never standing still and continually improving which keeps us on our
toes. It's not just about what you've done before or how quickly you work; it's
about your curiosity and drive to solve the right problems and your agility in
learning new ways of thinking.
No doubt, Jane's a special place to work. There is autonomy and flexibility to
help integrate work into your life in a way that makes sense for you. Need to
block out time to pick up the kids? Go for it. That's normal here. And yes, we
have a Slack channel for parents, but we've also got channels dedicated to
plants, furry friends, food, pride, wellness - you get the idea! While we love
to connect virtually, the Jane team also connects in person throughout the year.
That comes in the form of departmental get-togethers, company retreats, or
possibly a conference or two across North America if you’re keen to learn more
about our community of healthcare providers. We're on the search for folks who
are ready to dive in and become part of our journey toward making healthcare
professionals' lives easier every single day.
You can also learn more about Jane as a company and a product by checking out
our Glassdoor reviews
[https://www.glassdoor.ca/Overview/Working-at-Jane-App-EI_IE1791178.11,19.htm]
and our Capterra Reviews [https://www.capterra.ca/software/178984/jane-app].
But we’ll also keep it real — as much as we love our work, the mountain we're
climbing is always getting taller. We're a growing company, and with that comes
the challenge of navigating an environment with many moving parts, often without
a clear-cut path laid out in front of us. This is where you come in. If you're
the kind of person who gets a kick out of being resourceful and loves solving
problems, you'll fit right in.
We believe in collaboration, humility, and keeping a growth mindset. We're
looking for people who can embrace our way of working, which often means being
flexible and open to change. So, if after reading this, you feel excited about
the opportunity — all in the name of helping those who help others — reach out
to us to learn more.
In short, if you're excited by our growth, ready to contribute to a challenging
yet rewarding environment, and eager to be a disruptor alongside a team of
talented individuals, we’d love to hear from you!
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The Impact You Could Have
- Shape and optimize high-impact areas of the website to drive key business
outcomes: enhancing discoverability, deepening engagement, and improving
conversion.
- Collaborate with cross-functional partners to ensure web initiatives align
with broader marketing campaigns, product launches, and customer education
efforts.
- Develop strategic briefs for new pages and updates that reflect Jane’s brand
while meeting performance goals.
- Leverage analytics and user behavior insights to shape smarter strategies,
focus efforts where they matter most, and fuel ongoing optimization across
the site.
- Contribute to SEO and CRO strategies that grow visibility and support
long-term, sustainable traffic and conversion.
- Ensure every digital touchpoint is cohesive, intuitive, and aligned with
Jane’s voice, delivering an experience that feels seamless and human.
- Advocate for data-informed, iterative improvements that strengthen the
website’s role as a core marketing channel and a trusted resource for our
customers.
- Help shape the future of Jane’s web presence into a high-performing, scalable
platform that supports both marketing goals and practitioner needs.
The Experience We Feel We Need
- We're looking for someone who blends technical expertise, strategic thinking,
and a collaborative mindset. You’re excited about turning insights into
action, shaping digital experiences with purpose, and helping
cross-functional teams do their best work.
- 5+ years of experience in web marketing or digital strategy.
- Proven ability to collaborate across remote and distributed teams, aligning
stakeholders around shared goals.
- Proficient in CMS platforms and A/B testing, with a sharp analytical mindset
and hands-on experience in web analytics. A deep expertise is a strong asset.
- A strong understanding of UX and content architecture to improve visibility,
usability, and conversion.
- Excellent project management skills. Able to plan, prioritize, and deliver in
a fast-paced, evolving environment.
- Clear, compelling communication and storytelling abilities, with a knack for
translating strategy into action.
- A growth mindset and a love for experimentation, iteration, and learning by
doing.
- Experience using customer and market insights to form hypotheses, drive
test-and-learn initiatives, and inform site improvements.
- Comfortable partnering with Development and Operations to align requirements
and ensure seamless delivery.
- Passionate about coaching internal partners, helping others understand the
“why” behind web strategy and championing shared success.
- Previous experience in a SaaS or tech-focused environment.
- Google application experience (GTM, GSC).
- Knowledge of search engine optimization – strategies, best practices, tools.
- Knowledge of front-end web technologies (HTML, CSS, JavaScript) for better
collaboration with development teams.
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Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for
growth. This role has an annual salary range of $95,000 to $148,000. While that
is a large range, it is intentional. It reflects the full growth journey someone
might take in the role, from developing skills early on to becoming highly
proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an
annual salary of $112,800. A starting salary below this typically indicates a
candidate with strong potential who is still developing key skills. Salaries
above this usually apply to existing team members who have made a significant
impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development
conversations with your manager and your compensation will grow as you gain
experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this
[https://vimeo.com/880258361] short video to learn how our salary bands are set.
You’re also encouraged to ask questions about compensation at any point during
the interview process.
We also offer a comprehensive benefits package, You can learn more about it here
[https://jane.app/documents/hiring/jane_benefits_overview.pdf]!
