Job Title: Senior Social Media Strategist
Reports to: Vice President of Communications and Government Affairs or Vice
President of Programs
Location: Hybrid
Employment Status: Full-Time/Salaried/Exempt
Overview:
The Senior Social Media Strategist will serve as the primary social media
advisor and content creator for an executive to manage their social presence
across all platforms while ensuring alignment with Live Action’s brand, broader
communications, and PR strategy and therefore also working closely with the Vice
President of Communications and Government Affairs to assist with
organizational-level communications. It blends aspects of a publicist and social
media professional and is perfect for someone with a background in
communications and PR and who understands the nuances of shaping public
perception, engaging with online audiences, and advising high-level executives.
This role is hybrid; candidates must be located in Orange County, CA.
Key Responsibilities:
- Social Media Strategy and Management: Develop and execute a strategic social
media plan for a high-level executive that aligns with Live Action’s
messaging and communication goals.
- Collaborative Advisor: Work closely with a senior executive to ensure social
posts reflect voice, tone, and values while advising on optimal messaging,
timing, and nuanced understanding of the various audiences a public figure
reaches (movement, cultural, political, donors, etc.)
- Content Creation and Editing: Oversee the creation, editing, and curation of
content (including text, images, video, and email) for key social media
accounts, ensuring consistency and quality.
- Media Relations: Collaborate with the communications and marketing team to
manage senior executive relationships with journalists, influencers, and
other key stakeholders on social platforms.
- Brand Tone and Messaging Guidance: Advise on how posts will be perceived and
suggest adjustments based on external feedback, trends, or crisis management
needs.
- Crisis Management and Public Relations: Advise and assist in responding to
sensitive issues, public controversies, and crisis situations in real time,
and ensuring messaging is handled strategically and consistently.
-
Communications and Government Affairs: Assist the Vice President of
Communications & Government Affairs in preparing organizational-level
communications, events, including press releases, media statements, and other
communications efforts for internal and external distribution.
- Performance Monitoring and Analytics: Track and analyze the performance of
social media posts and campaigns, providing regular reports and insights on
audience engagement, trends, and growth.
- Media Appearances and Press Events: Assist in preparing for media interviews,
press releases, and public speaking engagements, advising on messaging and
content shared on social media platforms.
- Long-Term Content Planning: Help with high-level content planning that
supports Live Action’s advocacy, campaigns, and overall organizational
strategy.
Skills & Experience:
- Extensive background in public relations, social media strategy, or
communications.
- Proven ability to manage high-level executives’ social media accounts and
communicate their brand.
- Excellent writing, editing, and communication skills.
- Ability to quickly adapt to changes in public opinion, political climate, and
media landscape.
- Comfortable advising and mentoring senior leaders.
- Strong understanding of crisis communication and media relations.
APPLICATION SUBMISSION PROCESS:
No phone calls please. All staff members are required to sign Live Action's
Non-Disclosure and Confidentiality Agreement.
BENEFITS:
Live Action offers high-value benefits to our full-time employees! Live Action
provides competitive and ethical health benefits for full-time employees and
their families. We also have unlimited PTO for our employees as we are a
work/life balance, family-oriented culture.
LIVE ACTION:
Live Action is a media and news nonprofit dedicated to ending abortion and
inspiring a culture that respects all human life. Live Action’s groundbreaking
news coverage and compelling videos reach several million people weekly across
Facebook, YouTube, Twitter, and Instagram. (see more here:
www.facebook.com/liveaction [https://www.facebook.com/liveaction] and
www.liveaction.org [https://www.liveaction.org]).
