As an Experience Product Owner (Digital Sales), you will be passionate and commercially minded so you can lead the evolution of our digital sales journeys. If you have a strong background in digital product delivery, eCommerce platforms, and conversion optimisation, this is your chance to make a meaningful impact for our members. In this role, you’ll own the delivery of digital sales experiences across key RAC products. You’ll champion data-informed decision-making, continuously improve digital journeys, and lead cross-functional teams to deliver experiences that enhance conversion and drive business outcomes. This is an exciting time to join, with a roadmap of modernisation, optimisation, and measurable growth ahead. This role is being offered as a 24-month max term contract. What will you be doing? Evolving the vision and roadmap for digital sales experiences, ensuring alignment to RAC’s member and business priorities and contributing to the enterprise digital experience roadmap. Managing and continuously refining the product backlog - translating strategy into epics, features, and user stories that drive measurable outcomes. Leading cross-functional agile teams to deliver value, providing clear priorities, sprint goals, and acceptance criteria. Collaborating with stakeholders across product, marketing, technology, and operations to align priorities, gather feedback, and ensure delivery readiness. Partnering with Experience Design to understand best practices and market trends, applying them to enhance member experiences. Negotiating/influencing stakeholders on digital member experience recommendations and best practices. Championing a data-led approach to decision-making - using analytics, research, and experimentation to inform direction and prioritisation. Facilitating discovery activities, including problem framing, ideation, and validation with internal teams and end users. Communicating product progress, trade-offs, and delivery milestones to stakeholders at all levels of the organisation. Ensuring changes are adopted effectively by coordinating with change management and business process owners. What you’ll bring Demonstrated experience as a Product Owner or Digital Product Manager in a complex digital, eCommerce, or B2C business environment. Proven track record of delivering digital sales or transactional journeys that improve conversion and business performance. Strong understanding of agile product delivery, digital experimentation, and analytics tools. Excellent collaboration and stakeholder engagement skills across business and technical teams. A member-first mindset, with a focus on continuous improvement and value delivery. Experience working with design, research, and development teams to bring great digital experiences to life. Relevant tertiary qualifications or equivalent professional experience in digital, technology, business or a related field. What can we offer you? A workplace culture where our people feel valued, respected and empowered. Work in flexible ways that meet work/life commitments and support wellbeing. Be part of a purpose led organisation that gives back to the WA community. An environment that values ongoing career development. Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance. Opportunities for community engagement and corporate volunteering. Please note: We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice. About RAC As an Equal Opportunity Employer, RAC values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. If you need assistance or adjustments to fully participate in the application process, please contact jason.crooks@rac.com.au #BetterJourneysRAC #LI-JC1 RAC is a purpose-led member organisation. Established in 1905, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don’t have shareholders. That means we reinvest our profits for the better of our members and our State. Our Purpose is to be the driving force for a better WA. Our Vision to 2030 is to create a safer, sustainable and connected future for Western Australians. Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA. RAC is an equal opportunity employer. We continue to build an inclusive workplace where we respect and celebrate differences. We encourage applications from diverse groups including Indigenous and Torres Strait Islander people, physical ability, all ages, LGBTQI+ identities, all languages and diverse cultures and backgrounds. For any assistance please contact recruitment@rac.com.au