Ontario Institute of Health and Innovation (OIHI) is dedicated to providing
high-quality education that meets the country’s labour needs, ensuring our
graduates are well-prepared for successful and impactful careers that help
maintain Canada’s long-term status as an international leader in quality of
life. The college aims to lead in care and support services by empowering
students with experiential learning that aligns with industry needs and nurtures
workforce development for a healthier, more supportive world.
OIHI is proud to be a part of Global University Systems (GUS) Canada, the
Canadian subsidiary of Global University Systems. GUS is an international
network of higher-education institutions brought together by a shared passion
for accessible, industry-relevant qualifications and graduate success.
Position Title: Student Recruitment Manager
Department: Recruitment and Marketing
Location: 124 Eglinton Avenue W, Toronto, ON (4 days a week)
Institution: Ontario Institute of Health and Innovation (OIHI)
Reports to: Director, Campus Operations and Student Affairs
POSITION SUMMARY
The Recruitment Manager is responsible for leading OIHI’s domestic student
recruitment strategy, with a primary focus on driving enrollment growth within
Ontario’s career college sector. This newly structured role combines student
recruitment leadership with oversight of marketing initiatives that support
campaign success. The ideal candidate brings proven experience in building and
executing student recruitment strategies, along with the ability to guide the
development of marketing materials and campaigns that directly support
enrollment objectives.
Responsibilities and duties:
Recruitment Strategy & Execution
- Design and execute domestic recruitment strategies that strengthen OIHI’s
presence in the Ontario career college market.
- Build and manage partnerships with high schools, community organizations,
employment agencies, and other recruitment channels.
- Lead recruitment initiatives, including information sessions, career fairs,
open houses, and community outreach.
- Collaborate with admissions to optimize the lead-to-enrollment process,
including tracking, follow-up, and conversion strategies.
- Monitor and report on recruitment performance, adjusting strategies as needed
to meet enrollment goals.
Campaign & Collateral Support
- Oversee the creation of promotional materials and digital content to support
recruitment campaigns.
- Ensure that all collateral aligns with enrollment priorities and resonates
with prospective students and their families.
- Provide direction on the design and content of recruitment-focused brochures,
digital ads, and social media campaigns.
Digital & Community Engagement
- Maintain a strong online and social media presence that highlights OIHI
programs and student success stories.
- Track engagement and use analytics to guide future recruitment content and
outreach strategies.
- Represent OIHI at key community and education events as a visible ambassador
for the institution.
Qualifications
Required:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 3–5 years of experience in student recruitment, preferably within Ontario’s
career college sector.
- Demonstrated ability to develop and deliver successful domestic recruitment
strategies.
- Strong knowledge of Ontario’s education landscape and student recruitment
channels.
- Experience overseeing the creation of campaign collateral and marketing
content.
- Excellent communication, presentation, and relationship-building skills.
- Strong organizational and project management abilities.
Preferred:
- Experience in post-secondary education recruitment.
- Familiarity with Salesforce and digital advertising platforms.
- Knowledge of SEO/SEM and digital campaign performance metrics.
Key Competencies
- Results-driven with a strategic and hands-on approach.
- Strong interpersonal skills and the ability to represent the institution
effectively.
- Adaptable in a fast-paced, target-oriented environment.
- Passion for education, student success, and community impact.
OIHI is an equal opportunity employer. We provide equal opportunities and are
committed to the principle of equality regardless of race, ancestry, place of
origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation,
gender identity, gender expression, age, record of offences, marital status,
family status or disability. Accommodations are offered upon request for
applicants participating in all phases of the recruitment and selection process
in line with our Accessibility Policy, the Accessibility for Ontarians with
Disabilities Act, and the Ontario Human Rights Code. If you require
accommodations at any point during the application and hiring process, please
contact hr@trebasontario.ca [hr@trebasontario.ca]
