Marketing Coordinator
Basecamp Property Management Ltd, Canmore or Calgary, AB with regular presence in both locations
About Basecamp
Basecamp Resorts is a leading hospitality and real estate brand with a growing portfolio of mountain town properties across Western Canada. We provide modern accommodations in epic locations—serving guests who seek both adventure and ease. Everwild, our signature Nordic spa and wellness brand, is rooted in natural rhythms and regional rituals. With locations in Canmore and an expanding footprint, Everwild combines elemental spa experiences with refined hospitality and curated culinary offerings. Together, these brands are redefining the way travelers connect with nature, recharge their senses, and experience Canadian mountain culture.
In parallel, Basecamp's real estate development division is actively planning and delivering new properties in iconic outdoor destinations. These include resort hotels, short-term rental communities, and destination wellness experiences. Marketing plays a pivotal role in shaping the positioning and narrative of these projects from ideation through to sales.
Why Work for Us?
Be part of Canada’s fastest-growing hospitality brand.
Enjoy a comprehensive health benefits plan to support your well-being.
Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates.
Receive competitive wages that reflect your experience and contributions.
Grow your career with real opportunities for advancement in our expanding company.
Work in a welcoming and supportive team environment.
We believe in working hard, having fun, and celebrating our successes together!
Position Overview
The Marketing Coordinator supports Basecamp Resorts’ marketing efforts by coordinating digital, email, and content initiatives. This role ensures brand consistency, assists in campaign execution, manages digital assets, and provides analytics support to optimize marketing strategies. The Marketing Coordinator reports to the Marketing Manager and collaborates with other marketing team members including design, web, advertising, and production.
Salary: $60,000 - $65,000 depending on experience
Shifts: Full-time, Permanent
Location: Canmore or Calgary, AB with regular presence in both locations
Key Responsibilities:
Marketing & Content Coordination
Assist in planning and executing marketing campaigns across all Basecamp Resorts properties.
Manage content updates across digital platforms, keeping the website, blog, and social media current and engaging.
Assist in distributing marketing collateral, including email campaigns and printed materials.
Develop blog content including writing, editing and sourcing images.
Support the Marketing Manager and Operations team in refining and optimizing the customer journey.
Organize and manage the company’s media library for efficient content access and use.
Email & Subscriber Management
Design, develop, and distribute email campaigns for hotels, spa, F&B, and business development initiatives.
Maintain and update CRM lists (Klaviyo, Pipedrive) for accurate audience segmentation.
Oversee the bi-monthly transfer of guest emails from PMS to Klaviyo.
Develop and execute automated email flows, including guest journey emails, check-in/check-out messages, and promotional offers (via Canary).
Conduct A/B testing, track email performance, and optimize campaigns based on analytics.
Digital Marketing & Analytics
Monitor, track, and report on email marketing campaign performance using analytics tools.
Maintain and optimize OTA (Online Travel Agency) listings, including Google My Business, Yelp, and tourism site profiles.
Manage Triptease and other direct booking tools to increase direct bookings and minimize reliance on OTAs.
Oversee seasonal website content updates to align with promotions and guest experience enhancements.
Maintain and update digital signage, including hotel digital directories, Elevator Screens (Elev8), and TV screens (Sonifi), ensuring timely and accurate content updates.
Marketing Administration
Organize and manage digital asset libraries to facilitate content access and distribution.
Assist in managing inventory and ordering branded merchandise for retail and promotional purposes.
Implement and maintain automation workflows using Zapier and other integration tools to streamline marketing processes.
Support the operations team with administrative tasks related to marketing campaigns to ensure seamless execution.
Conduct ongoing research to identify marketing process improvements, emerging digital trends, and industry best practices.
Assist in managing the marketing team’s calendar, ensuring all tasks are completed on schedule.
Edit and proofread content for internal and external communications to maintain quality and consistency.
Position Requirements
A bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
1–3 years of experience in a marketing or sales support role.
Hospitality industry experience is a plus.
Strong writing and copywriting skills, with the ability to craft compelling and engaging content.
Proficiency in SMS marketing platforms, email marketing tools, and content management systems.
Comfortable with graphic design and creative tools (experience preferred).
Excellent organizational skills and ability to manage multiple projects in a fast-paced environment.
To be tech-savvy.
Basecamp Resorts is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.
