The Digital Marketing Senior Specialist will be responsible for optimizing TaylorMade Canada & Sun Day Red Canada strategy, day-to-day execution, design and maintenance of the Paid Search (SEM), Email, Paid Social, Affiliate, Display, Video, App, and Organic Search (SEO) channels for Brand and Digital Commerce. They will help maximize brand awareness, ecommerce and retail sales and lead conversion through paid ad channels. This position will also be responsible for implementing customer acquisition and CRM tactics through data driven optimization to digital marketing channels. Essential Functions and Key Responsibilities: Design, implement, and refine comprehensive digital growth strategies across Google, Bing, Meta, and Impact Ads, driving measurable business growth and maximizing return on investment. Recurring optimizations including keyword analysis, landing page and ad copy testing Enhance and maintain brand presence across Digital Commerce display, video, and affiliate channels, ensuring consistent and impactful messaging to drive engagement and conversions. Understanding of how search engines work, SEO optimization techniques Use Google Analytics and other 3rd party software to track performance in each of the channels Provide ongoing reports to communicate performance against goals (ROAS and other KPIs) Run A/B tests in all channels for creative, copy, etc. and report back on findings Work with affiliate publishers to optimize delivery and campaign performance Analyze publisher performance on a weekly basis to maximize revenue, identify opportunities, optimize campaigns and develop/report key metrics Manage budget allocation and billing processes in close collaboration with the finance department, ensuring optimal resource utilization and financial accuracy. Implement initiatives that enhance publisher productivity, create new growth opportunities, and increase ROI Work cross-departmentally to gather assets, business requirements, marketing goals and objectives Stay current with best practices, strategies, and industry standards related to digital marketing tactics Track and analyze trends, competitive landscape, consumer insights and current state of the business to assist site merchandising. Strong analytical and reporting skills and be proficient in PowerPoint, Excel, and Word Be a self-starter and able to work both independently and in a team environment Performs other responsibilities as required Knowledge and Skills Requirements: Experience working with enterprise reporting tools, Google Analytics preferred Project management skills and exposure to project-based work structures Strong communication skills (verbal and written) and interpersonal skills suited to dealing positively with internal and external business contact. Highly developed attention to detail and follow-through. Experience working in a team-oriented / collaborative environment Passion for golf and/or sport Education, Work Experience, and Professional Certifications: Bachelor’s degree in Marketing, Digital Media, Business, or related field 1 – 3 years’ experience using Google Ads and Bing Ads required, either in-house or agency 1 – 2 years of experience managing SEO and affiliate strategy preferred 1 – 2 years of experience managing paid social campaigns preferred Google Ads, Google Analytics, or Bing Ads certifications a plus Work Environment / Physical Requirements: Office environment, heavy computer use Light physical effort equal to frequent lifting or moving of lightweight materials Regularly required to sit or stand, bend and reach #LI-hybrid #LI-TA1 TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation. We believe that our people are a big part of what makes our company great. Our continued success relies on the talent, drive, collaboration and innovation of our teams. Thanks for taking your first step to joining our team. Explore current openings, connect with us and start on your way to a career with TaylorMade today! At TaylorMade, we pride ourselves on being willing to do anything and everything to make our golfers better – which starts with our talented and dedicated employees. We have a group of people who live, breathe and sleep golf, doing whatever it takes to make the best, most technologically advanced and highest quality equipment for our golfers. Team TaylorMade is made up of passionate individuals who are obsessed with always being better today than yesterday. Individuals who bring diversity of thought and experience to our company and are motivated by our brand principles. We believe in the continuous development and cultivation of our people – to inspire them on their individual path of growth. Headquartered in Carlsbad, California, TaylorMade has a global impact with regional offices and opportunities around the world.
