Social Media Lead
Basecamp Resorts Ltd., Canmore or Calgary
this is an in office based role
About Basecamp
Basecamp Property Management Ltd is a rapidly growing boutique chain of hotels and real estate developments based in Canmore, Banff, Lake Louise, Kananaskis, Revelstoke, Golden, and with many more on the way. We are a young and energetic team driven by our values and providing our guests with an exceptional experience in a home away from home. We are continuously expanding to better serve the resort communities of the Rocky Mountains.
Why Work for Us?
Be part of Canada’s fastest-growing hospitality brand.
Enjoy a comprehensive health benefits plan to support your well-being.
Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates.
Receive competitive wages that reflect your experience and contributions.
Grow your career with real opportunities for advancement in our expanding company.
Work in a welcoming and supportive team environment.
We believe in working hard, having fun, and celebrating our successes together!
Position Overview
The Social Media Lead is responsible for managing all social media platforms, creating engaging content, analyzing performance metrics, and collaborating with internal teams and external creators to enhance Basecamp Resorts’ social presence.
Please note: A portfolio is required to apply for this role. Applications without samples of your video or photography work will not be considered.
If you are based in either office, you must be willing to travel for work and have access to your own mode of transportation.
Salary: $65,000 yearly
Shifts: Full-time, Permanent
Location: Canmore preferred, but Calgary based will also be considered
Key Responsibilities:
Social Media Management
Manage all social media accounts, including Instagram, Facebook, YouTube, and TikTok.
Collaborate with the Digital Marketing Manager on quarterly and annual social strategies and campaigns.
Engage with and monitor all social channels daily to ensure timely responses and community management.
Content Creation & Curation
Create, edit, and publish compelling content across all social platforms daily.
Organize and manage the media library, ensuring scheduled photoshoots meet photography and videography needs.
Maintain brand consistency by writing and editing engaging copy across all channels.
Performance Tracking & Analysis
Track and analyze monthly and quarterly digital performance metrics.
Conduct market and trend research, analyzing competitors to identify opportunities for growth.
Provide data-driven insights to optimize social media content and engagement strategies.
Collaboration & Communication
Manage creator/media collaborations, maintaining and updating the creator database with new talent.
Conduct research and oversee partnerships with influencers, athletes, and brand ambassadors.
Liaise with operations, restaurant, spa, and other departments to coordinate content needs and brand messaging.
Act as a brand ambassador for Basecamp Resorts at all times, ensuring all social media efforts align with brand values and vision.
Plan and manage quarterly giveaways and coordinate influencer engagement efforts.
CEO Social Media & Executive Branding
Develop, manage, and execute a content strategy for Sky, collaborating with the Social Content Team.
Maintain and update the marketing calendar to align executive branding efforts with industry events and local trends.
Additional responsibilities and duties may be required in response to business needs
Requirements
Proven experience as a Social Media Manager or Coordinator
Proficiency in CapCut, Adobe Premiere Pro, or similar video editing tools
Comfortable shooting and directing short-form video content
Excellent time management and multitasking skills
Diploma in Marketing, Communications, or related field
Strong interest in hospitality, tourism, and storytelling
Experience managing multiple accounts across Instagram, TikTok, Facebook, Pinterest, and YouTube
Strong copywriting and content planning skills
Graphic design skills in Canva or Adobe Photoshop/Illustrator or Figma
Comfortable coordinating influencer stays and creator partnerships
Bonus Points If You:
Have photography or videography experience
Know how to boost posts or run basic paid ad campaigns
Are comfortable on camera or can coach talent for shoots
Have previous experience in hospitality or hotel operations
Basecamp Resorts is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.
