At International SOS, we are in the business of protecting and saving lives. For 40 years, we have delivered customised security risk management, health, and wellbeing solutions to organisations worldwide. With a presence in 90 countries and a team of nearly 13,000 experts, we provide 24/7 support to help organisations fulfil their Duty of Care responsibilities.
Now, we’re looking for talented individuals to join our team and make a difference.
Purpose of the Job:
The Marketing Manager supports the development and execution of the Canada strategic and tactical marketing plans, business initiatives and special Group projects.
The Marketing Manager will help the business attain its new business, account extension, and retention targets. The Marketing Manager will develop and execute a comprehensive Canada marketing approach, use best practices in campaign development, creative concepts development, marketing automation and analytics to help drive revenue & support the retention and extension targets of our regional clients.Essential Job Duties and Responsibilities:
Delivery and day to day management of regional marketing plans
Support the sales team by delivering on the regional marketing plans for New Business, Retention and Account Extension initiatives
Assist with the development of marketing objectives and marketing plans for all of Canada
Events and webinar management
Identify and convince event experts to participate
Create content in close cooperation with experts
Manage the invitation & follow-up cycle
Manage the event logistics & budget
Manage speaking opportunity coordination
Digital Marketing and Automation
Assist with development and execution of lead generation, utilization and brand awareness digital campaigns using Eloqua and Salesforce.com; setup and execute tactical tasks associated with custom landing pages, email campaigns and lead scoring rules
Develop and implement initiatives to drive online lead generation and database growth
Develop and execute marketing automation campaigns to nurture, score and qualify sales leads
Conceptualise new ideas/channels, research new ideas/channels, evaluate their objective from a market and financial standpoint, and project manage digital initiatives
Analytics
Perform regular tracking of marketing performance and integrate recommendations into the design phase as part of continuous improvement process
Continually monitor, analyse and tune campaigns to maximise ROI
Develop tools and reports to track progress on marketing activities as per marketing strategic plans
Perform A/B tests to improve success and ROI on digital campaigns
Content
Assist with the development of creative concepts for sales and marketing collateral, inclusive of but not limited to digital assets and templates, print advertising, sales flyers, company brochures, customer communications, whitepapers, eBooks, social medeia, presentation templates, photography and videos to support sales objectives
Follow actively the sponsoring contracts with associations and leverage them to deliver joint marketing and business activities
Required Skills and Knowledge
Strong marketing experience, combining strategic marketing vision, technical expertise and design skills
Highly analytical, with the ability to approach problems from a business perspective
Ability to draw conclusions from data and make recommendations on maximising campaign ROI
Capacity to exercise initiative
Process oriented and results driven
Experience working with Eloqua or similar marketing automation system and Salesforce.com or similar CRM to capture, track and report on leads and sales opportunities
Excellent computer skills including advanced knowledge of MS Office (Word, PowerPoint and advanced Excel).
Project management experience
Team player with a strong customer focus orientation
Ability to manage multiple projects simultaneously without compromising quality
Ability to communicate clearly and effectively, both verbally and in writing
High level of organizational skills, ability to prioritise and demonstrate flexibility in responding to a range of demands
Strong understanding of the Canadian market, including cultural nuances and industry trends
Ability to multitask and handle complex work situations with the necessary skills and diplomacy to produce effective outcomes
Excellent communication, presentation, and project management skills
Ability to work independently and collaboratively as part of a team
Qualifications:
Required Work Experience:
At least 5 to10 years of experience in a marketing role, preferably in a B2B or SaaS environment
Proven experience in delivering webinars, creating content, and planning events
Proven experience in digital marketing and best practice knowledge
Proven experience in producing marketing collaterals
Other requirements:
Qualification in marketing, communications, IT, media and/or related discipline
Fluency in both English and French (written and spoken)
Travel requirements:
This is a remote-based role that supports business for the country of Canada #Americas
Travel on an as needs basis according to business needs.
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By joining International SOS, you will contribute to a global network dedicated to protecting people and organisations. We offer a dynamic and respectful workplace where expertise, innovation, and collaboration drive our success.
13,000 experts | 1,200+ locations | 90 countries | 110+ languages
Start your journey with us today. Apply now!
